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Just one halloween left.


Fifield Cos. has purchased the empty lot at the southeast comer com·er  
n.
1. One that arrives or comes: free food for all comers.

2. One showing promise of attaining success: a political comer.

Noun 1.
 of Wilshire Boulevard Wilshire Boulevard is one of the principal east-west arterial roads in Los Angeles, California, United States. It was named for H. Gaylord Wilshire (1861-1927), an Ohio native who made and lost fortunes in real estate, farming, and gold mining.  and Comstock Avenue, known to locals as the Pumpkin pumpkin, common name for the genus Cucurbita of the family Cucurbitaceae (gourd family), a group that includes the pumpkins and squashes—the names may be used interchangeably and without botanical distinction. C.  Patch, from longtime owner George Rosenthal.

Steve Fifield, chief executive of the Chicago-based firm, confirmed the purchase, as well as plans for a 21-story, 35-unit project for the half-acre site, which borders the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Country Club. He declined to comment on the price but it was placed at $13 million, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a source familiar with the deal.

His firm is the lead developer on the 80-unit Californian condominium condominium

In modern property law, individual ownership of one dwelling unit within a multidwelling building. Unit owners have undivided ownership interest in the land and those portions of the building shared in common.
 project that broke ground last month at Wilshire and Malcolm Avenue eight blocks west of the Comstock site.

"L.A.'s going to start to take on characteristics of other major urban areas," said Fifield. "Our mission in California is to take our (high-rise residential) expertise and go into a market where most developers don't understand high-rise."

The project, slated for a 2006 completion, will be designed by a partnership of L.A.'s Nadel Architects Inc. and New York-based Robert A.M. Stern Architects. Its units will average more than 4,000 square feet, said Fifield. While he declined to disclose the total cost of the project, he estimated its completed market value at $120 million, or about $3.5 million per unit.

Rosenthal, chairman of Raleigh Enterprises and developer of projects like the Sunset Marquis and Westwood Marquis (now W Los Angeles) hotels, will remain a partner in the development, said Fifield.

The long-vacant site, zoned for a 21-story building before the six-story height limit of the Wilshire-Westwood Scenic Corridor Specific Plan went into effect in 1981, has served as a pumpkin and Christmas tree Christmas tree

Evergreen tree, usually decorated with lights and ornaments, to celebrate the Christmas season. The use of evergreen trees, wreaths, and garlands as symbols of eternal life was common among the ancient Egyptians, Chinese, and Hebrews.
 lot for decades.

At $13 million, Fifield paid about $530 a foot for the site. In May, a Fifield-led partnership paid $27 million, or about $560 foot, for the 1.l-acre Californian site.

Staff reporter Danny King can be reached at (323) 549-5225 ext. 230, or at dking@labusinessjournal.com.
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Article Details
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Title Annotation:Real Estate
Author:King, Danny
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 8, 2003
Words:330
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