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New Websites Help the Computer-Bound Support Green Causes

Web surfers can take a stand for the environment without leaving their desks or opening their wallets. A new crop of websites allows visitors to help a wide range of worthy green causes merely by clicking the mouse button.

How does it work? Typically, corporate sponsors pledge money every time visitors click a given page or button within certain sites. In return, the companies receive banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used.  exposure, links back to their own sites and a dose of good publicity

At EcologyFund, more than 100,000 visitors each month dick to donate sponsors' money to protect wilderness, plant trees and reduce pollution. Since the site's launch, visitors have enabled the purchase of more than 6,000 acres of threatened wilderness in the U.S., Canada, Mexico, Africa, the Amazon Basin “Amazonian” redirects here. For other uses, see Amazonian (disambiguation).

The Amazon Basin is the part of South America drained by the Amazon River and its tributaries.
, Patagonia and Scotland. EcologyFund says it preserves 187 square feet of land and saves two pounds of carbon dioxide carbon dioxide, chemical compound, CO2, a colorless, odorless, tasteless gas that is about one and one-half times as dense as air under ordinary conditions of temperature and pressure.  per visitor every day.

In all, EcologyFund users protect more land in more places every week than any other site. "The success of EcologyFund shows that people care about the environment," says site founder Tim Kunin. "Unfortunately, we're in no danger of running out of wilderness that is in urgent need a of protection."

Click to Save Species

Care2, an environmental portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc.  featuring content, commerce and community offerings tied to a wide range of environmental issues, runs three successful "click-to-donate" programs focusing on endangered species endangered species, any plant or animal species whose ability to survive and reproduce has been jeopardized by human activities. In 1999 the U.S. government, in accordance with the U.S.  protection and rainforest land preservation. Care2's Race for the Big Cats, for instance, has helped protect more than 16,000 square miles of key habitat for endangered tigers, jaguars and snow leopards in conjunction with the Wildlife Conservation Society. Meanwhile, Care2 has teamed up with the Nature Conservancy Nature Conservancy, nonprofit organization established in 1951 to preserve or aid in the preservation of natural environments. It protects wilderness areas in the United States and Canada and is affiliated with similar groups in Latin America and the Caribbean.  for its Race for the Rainforest, raising more than $100,000 to protect nearly 1,500 acres of rainforest. Participants in Care2's races can track their visits graphically to learn how much of an impact they or their friends have over time. Current sponsors include Nature Valley Granola, Sterling Planet and First USA Bank.

"Care2's races are a unique opportunity for individuals to help the environment every day and measure their progress," says Randy Paynter, Care2's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We believe that getting people to take small daily steps helps them to feel more environmentally responsible. And that is the foundation for greater involvement and advocacy."

At Web ReLeaf, a website launched by American Forests American Forests is a nonprofit conservation organization that promotes healthy forests and urban tree planting.

The organization was established in 1875 as the American Forestry Association, by physician/horticulturist John Aston Warder and a group of like-minded citizens
 and the Environmental News Network, every 20 clicks plants a tree to restore forest ecosystems and habitat for endangered species. Serving as the online component to American Forests' larger Global ReLeaf program, Web ReLeaf has accounted for the planting of more than 160,000 trees across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  in little more than one year of operation, thanks to the eager clicking of site visitors and the generosity of sponsors such as retailer Batteries Plus. "Web ReLeaf has succeeded beyond our expectations both in sponsorship and in the number of individuals who visit the site to help us plant trees," says Steve Walsh Steve Walsh may refer to:
  • Steve Walsh (disc jockey),
  • Steve Walsh (musician) of the 1970s Progressive Rock band Kansas,
  • Steve Walsh (American football) former quarterback in the National Football League,
 of American Forests.

At the Environment Site, visitors can "click the leaf" to generate sponsor donations to mitigate global warming global warming, the gradual increase of the temperature of the earth's lower atmosphere as a result of the increase in greenhouse gases since the Industrial Revolution. . Specifically, this innovative program, set-up by, benefits the Alliance to Save Energy's Green Schools Program, which funds energy-efficiency improvements in schools, orphanages and other youth-related facilities in Ukraine.

Despite the success of the dick-to-donate concept, several of the sector's leading lights have nevertheless gone the way of the dodo bird. GreaterGood .com, a pioneer in the field of cause-related marketing on the Internet, shut down last July after three years of operation. The company, which had launched The Rainforest Site in 2000 as a pure click-to-donate entity, raised millions in venture capital and protected some 5,000 acres of rainforest through The Nature Conservancy's "Adopt an Acre" program. At presstime press¬∑time ¬†
The time at which a publication, especially a newspaper, is submitted for printing.
, however, EcologyFund announced that it had taken over and will revive GreaterGood.

The survivors on the scene have ratcheted down their expectations and funding requirements accordingly. These websites seem more likely to thrive as they harness their visitors' clicks for the betterment of the environment. CONTACT: Care2, (650) 328-0198, X131,; EcologyFund, (781)461-6161,; The Environment Site, (617)821-8580,; Web ReLeaf, (202)955-4500, X227,

RODDY SCHEER is E's webmaster and a big believer in clicking to donate.
COPYRIGHT 2001 Earth Action Network, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Type:Brief Article
Date:Nov 1, 2001
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