JupiterResearch Launches Social Marketing Service to Help Businesses Navigate Next Generation Advertising Tactics: Over Forty Percent of Online Advertisers Planning Social Marketing Campaigns.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, today launched a new Social Marketing research service. Through best-practice analysis and consumer and executive surveys, JupiterResearch's Social Marketing research will provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools. Social Marketing will be added to JupiterResearch's Marketing & Advertising suite of research products, which also includes Advertising & Branding, E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , Online Behavior & Demographics, Search Marketing, and SMB Marketing. "Social media has grown exponentially in the past year," said Emily Riley, an Analyst at JupiterResearch. "This explosion has allowed advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog See blog and Web log. (World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies. , and podcast advertising. An example of this new research is Riley's recent report, "Viral Marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. : Budgeting Beyond Social Media." The report finds that nearly one in five marketers will use online viral marketing tactics in the next year, and over half of these marketers will be using these tactics for the first time. JupiterResearch advises viral advertisers to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. consumers who see a viral ad and seek more trustworthy information via search engines and company websites. "Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan. "Our research in this area will help companies gain unique insights into the effective use of next-generation tools." The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit: www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report or JupiterResearch's Social Marketing research service, visit www.jupiterresearch.com or contact Kieran Kelly Kieran Kelly (25 June 1978 – 12 August 2003) was a top Irish jump jockey who died as a result of a racing accident. Kelly was born in County Kildare and achieved his first Cheltenham Festival success in March 2003 on Hardy Eustace in the Royal & SunAlliance Novices' , Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com. About JupiterResearch JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc. About JupiterKagan, Inc. JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services See Information Systems. (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. support and consulting. JupiterKagan operates from six offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com. |
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