JupiterResearch Forecasts an Ongoing Threat to Cookies From Anti-Spyware Applications.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq:JUPM), forecasts an ongoing threat to cookies from anti-spyware applications. In the new report entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: : "Anti-Spyware and Tracking Cookies: A Systematic Look at Risks to Third-Party Tracking Cookies from Popular Anti-Spyware," JupiterResearch details the impact of anti-spyware software on cookies that companies use to track visitors to their Web sites. With recommendations for site operators and technology vendors, the JupiterResearch report finds that over 48 million Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f are running anti-spyware applications that delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete. 1. (operating system) delete - (Or "erase") To make a file inaccessible. third-party tracking cookies. And nearly 38 million are using aggressive anti-spyware applications that remove nearly 75% of tracking cookies. "Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T. Peterson, Senior Analyst at JupiterResearch, "The average consumer is using more than one anti-spyware application on their computer, perhaps in an attempt to further protect themselves from unwanted spyware Software that sends information about your Web surfing habits to its Web site. Often quickly installed in your computer in combination with a free download you selected from the Web, spyware transmits information in the background as you move around the Web. and tracking applications," added Peterson. The significant use of anti-spyware software is occurring simultaneously with companies benefiting from the use of cookies. The report finds that companies moving to first-party cookies from third-party cookies typically see a 10% to 15% increase in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , 13% to 30% more repeat visitors and 10% to 30% more visitors attributed to specific marketing campaigns, all as a result of more accurate measurement. "Cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to deletion deletion /de·le·tion/ (de-le´shun) in genetics, loss of genetic material from a chromosome. de·le·tion n. Loss, as from mutation, of one or more nucleotides from a chromosome. and blocking has become a burning issue," said David Schatsky, Senior Vice President of Research at JupiterResearch. "Site operators must move quickly from third- to first-party cookies. Technology vendors should lobby anti-spyware vendors to remove their third-party cookies from the rolls of 'blacklisted domains' while strongly encouraging their customers to move to first-party cookies," added Schatsky. The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Site Technologies & Operations service, visit www.jupiterresearch.com or contact Kieran Kelly Kieran Kelly (25 June 1978 – 12 August 2003) was a top Irish jump jockey who died as a result of a racing accident. Kelly was born in County Kildare and achieved his first Cheltenham Festival success in March 2003 on Hardy Eustace in the Royal & SunAlliance Novices' , Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com. About Jupitermedia Corporation Jupitermedia Corporation (Nasdaq:JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica bo·tan·i·ca n. A shop that sells herbs, charms, and other religious or spiritual items, especially those associated with Santeria. [American Spanish botánica, from Greek , Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot, ITStockFree, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 18 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. 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