JupiterResearch Finds That RSS Spending Soars Despite Low Perceived Adoption Rates.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that 63 percent of large companies plan to syndicate content via Really Simple Syndication (RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ) by the end of 2006. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report: "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" by JupiterResearch Senior Analyst Greg Dowling, currently only 29 percent of large companies (with more than $50 million in annual revenues) publish content via RSS. The growth of RSS is also highlighted by the fact that 48 percent of current RSS publishers are spending $250,000 or more to deploy and manage syndicated content. However, JupiterResearch has also found that spending at this level is inconsistent with the current rate of adoption. "Despite low perceived adoption rates and definitive measurement standards, site operators are increasing spending on RSS deployments," said Dowling. "In order to maximize their investment in RSS, site operators should leverage emerging tools and technologies specifically tailored to RSS." RSS users are heavier consumers of online media than traditional online users, and thus represent a prime demographic for online media publishers. Marketers can either modify their RSS feeds to individual users through individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. RSS (IRSS IRSS Infrared Search System IRSS Information & Resource Support System IRSS Ingersoll-Rand Security and Safety IRSS Integrated Requirements Supply System IRSS Instant Recall Storage System IRSS Infrared Signature Suppression System ) or create traditional broadcast feeds. IRSS feeds are subscriber-centric and created in much the same way as targeted e-mail campaigns, including all of the measurement benefits associated with e-mail marketing. "The primary challenge to greater adoption is a lack of experience with RSS and resources to deploy it," said David Schatsky, President of JupiterKagan. "However, recent offerings from e-mail service providers (ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. ) and RSS service providers are lowering the barrier for feed management, deployment and measurement." About JupiterResearch JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc. About JupiterKagan, Inc. JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services See Information Systems. (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com. |
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