JupiterResearch Finds That Online Travel Package Purchases Have Risen Over 40 Percent Among Consumers Requiring Multiple Products; This Shift in Online Travel Purchase Behavior Comes after Two Years of Little Change.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- JupiterResearch, a leading authority on the impact of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and emerging consumer technologies on business, finds there has been a more than 40 percent increase in package sales during 2006 among online travelers requiring multiple products; this comes after relatively flat growth between 2004 and 2005. The findings are detailed in a new report, "US Travel Consumer Survey, 2006." "In 2005, 29 percent of travelers requiring multiple travel products purchased a package; in 2006, this increased to 41 percent," said Diane Clarkson, Analyst at JupiterResearch and author of the report. "This growth is largely influenced by strong packaging promotions implemented by major online travel agencies, where virtually all of these sales are occurring." The research also finds the likelihood that online air travelers will book their flights through an online travel agency increases with the number of Web sites they research. Among online air travelers who visited four or more Web sites while researching their most recent trip, 56 percent purchased their flights through an online travel agency, while only 32 percent purchased on an airline Web site. At the same time, frequent travelers show a preference for supplier Web sites. General search engines remain the most important media prompt among online travel researchers, at 17 percent. Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a significant proportion of online travel buyers. Only four percent of online travelers say a travel search engine impelled im·pel tr.v. im·pelled, im·pel·ling, im·pels 1. To urge to action through moral pressure; drive: I was impelled by events to take a stand. 2. To drive forward; propel. them to plan or purchase their most recent trip. "Travel meta search engines are now offering expanded products and several have relationships with major distribution partners such as Yahoo!, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Amazon," said David Schatsky, President of JupiterKagan. "With this, travel meta search engines are poised to grow." The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on this report or JupiterResearch's Travel research service, visit www.jupiterresearch.com or contact Kieran Kelly Kieran Kelly (25 June 1978 – 12 August 2003) was a top Irish jump jockey who died as a result of a racing accident. Kelly was born in County Kildare and achieved his first Cheltenham Festival success in March 2003 on Hardy Eustace in the Royal & SunAlliance Novices' , Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com. About JupiterResearch JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc. About JupiterKagan, Inc. JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , Internet, and emerging consumer technologies. The company's deliverables include continuous information services See Information Systems. (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. support and consulting. JupiterKagan operates from six offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com. |
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