Jupiter Entertainment Forum to Explore Net Strategies for Film, TV and Music.

NEW YORK--(BUSINESS WIRE)--Nov. 17, 1999--

Oxygen's Geraldine Laybourne, Disney's Steven Bornstein

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Jupiter Communications Inc., the worldwide authority on Internet commerce, announced today that two of the entertainment industry's chief executives would keynote the inaugural Jupiter Entertainment Forum. Keynoters include Geraldine Laybourne, chairman and CEO, Oxygen Media, Inc.; and Steven Bornstein, chairman of Buena Vista Internet Group.

Laybourne and Bornstein will join the industry's top executives at the Beverly Hilton in Los Angeles on December 8-9 for Jupiter's first event exclusively focused on the entertainment industry. The agenda for the event will address the convergence of TV, film, music, sports, and the Internet in today's market and the ways in which the new entertainment industry should adapt its business model to take advantage of the realities evolving in the online world.

The Forum sessions will spotlight industry leaders such as Jim Moloshok, president of Warner Brothers Online; Kevin Conroy, SVP, worldwide marketing, BMG Entertainment; Richard Wolpert, CEO, CheckOut.com; Stacy Jolna, VP, programming and network relations, TiVo; and Kim LeMasters, chairman and CEO, Replay Networks. Speakers will debate the realities of today's narrowband world and address issues, including new revenue streams for today's environment, emerging broadband options, creating interactive programming content, and commerce strategies for the entertainment industry.

David Card, senior analyst for Jupiter's Consumer Content Strategies practice, will host the event, with opening remarks exploring Hollywood's redirected efforts online. "The Internet is unique in that it provides both a medium and a channel for entertainment," explained Card. "Online entertainment programming, where show hosts broadcast and take feedback from their viewers to adjust their mix, or run video talk shows with remote audience participation, are good uses of the medium. Streaming long-form video is not."

Jupiter has covered the entertainment field through its various research products for several years, and has ongoing research examining a range of issues affecting this industry. Some related research includes:

Access: Jupiter forecasts that 15.3 million US homes will have broadband by 2003, however penetration among today's households is much less. Entertainment companies must evaluate how they will compete now in the narrowband world of 43 million households, rather than focus all of their efforts on a market that is still a few years out.

Media Consumption: In a recent Jupiter survey, 42 percent of consumers reported that their time viewing TV has decreased due to use of the Internet. An opportunity exists, however, for offering parallel programming to the growing number of individuals-currently 53 percent-who report that they are both online and viewing TV at the same time.

Paid Content: Today, there is a nearly a $450 million market for paid content, which is expected to rise to $1.3 billion by 2003, but a recent Jupiter consumer survey found that less than 25 percent of consumers have purchased content online and an additional 46 percent said they wouldn't purchase content online, making revenue prospects slim for most sites. Entertainment companies should focus on a niche market and offer users greater depth or functionality online than they do in other media.

Digital Commerce: Jupiter projected that revenues from digital distribution will reach just $147 million by 2003-comprising 5.7 percent of online music sales. In the near term, however, downloadable music will serve as a powerful driver of the larger market of physical online music sales, which is expected to exceed $2.6 billion by 2003. Music industry players must adopt a less defensive tack, aggressively using digital distribution as a tool to market and sell music.

The Jupiter Entertainment Forum is the first of several new additions to Jupiter's growing events' roster, with four additional forums added to Jupiter's 2000 calendar. To register or to receive information on the Jupiter Entertainment Forum or the 2000 Forum calendar, contact Jupiter at 800-722-7373 ext. 6424 (international callers can dial 917-534-6424) or visit Jupiter online at www.jup.com. For sponsorship and exhibitor opportunities, contact Faine Speyer at 917-534-6118, or via e-mail at [e-mail].

Jupiter Communications, Inc. (Nasdaq:JPTR) is a leading provider of research on Internet commerce. Jupiter's research, which is solely focused on the Internet economy, provides clients with comprehensive views of industry trends, forecasts, and best practices. The company's research services are provided primarily through its continuous subscription product, Jupiter's Strategic Planning Services (SPS). Jupiter also produces a wide range of conferences that offer senior executives the opportunity to hear firsthand the insights of its analysts and the leading decision-makers in the Internet and technology industries. Jupiter Communications is based in New York City, with operations in London, San Francisco, Stockholm, and Sydney. For more information on Jupiter Communications visit http://www.jup.com.

This press release contains statements of a forward-looking nature relating to future events or future financial results of Jupiter Communications, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider various factors, which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in Jupiter Communications' reports and documents filed from time to time with the Securities and Exchange Commission.