Jupiter Communications Expands Research Services to Australia and New Zealand.

NEW YORK--(BUSINESS WIRE)--Feb. 16, 1999--

Partnership with APT Strategies Initiates Distribution in Asia

Pacific Region

Responding to a growing global demand for analyst research on Internet commerce and new media, Jupiter Communications today announced that it has formed a strategic partnership with Sydney-based APT Strategies to facilitate distribution of Jupiter's services in Australia and New Zealand.

"With among the highest penetration levels of Internet access in the world, Australia and New Zealand are natural choices for an increased Jupiter presence," said Jupiter CEO Gene DeRose. "International markets are crucial to the emerging Internet economy. This comes on the heels of the London office we opened last April, the continued success of our Consumer Online Forum in Europe, and our recently announced research services that separately cover the French, German, and UK Internet markets. We look forward to working with APT to expose Jupiter's capabilities to a new audience."

APT Strategies is an Internet research and online strategy consultancy established in 1991. It has conducted over 100 qualitative and quantitative research projects and over 85 Internet research and electronic commerce studies for a variety of leading Australian and international companies.

Marc Phillips, the principal of APT Strategies, will become Jupiter's chief analytical resource in Australia and New Zealand, focusing on new business development and helping to increase awareness of Jupiter's services.

"I'm excited to be working with Jupiter and to be able to offer Australian- and New Zealand-based companies the strategic insight they will need to grow their online businesses," Phillips said. "The quality, depth, and range of new media and Internet commerce analysis that Jupiter provides will offer local companies unprecedented online intelligence."

A regular columnist for the Australian Net Guide, Internet World, and AdNews Magazine, Phillips is the author of several books including, the very popular Behind Australia's Most Successful Web Sites and the soon-to-be-released Successful e-commerce. He is also a judge of the Telstra-Australian Financial Review Internet Awards and a full member of the Market Research Society of Australia (MRSA), the Internet Industry Association of Australia (INTIAA), and the Australasian Interactive Multimedia Industry Association (AIMIA).

Jupiter Communications is a new media research firm that helps companies make intelligent business decisions about consumer interactivity. Focused exclusively on how the Internet and other technologies are changing traditional consumer industries, Jupiter's Strategic Planning Services (SPS) deliver a continuous flow of analysis, primary data, and market projections. SPS offers companies investing in new technologies a framework for realizing return on investment, both for new lines of business in mainstream media, entertainment, commerce, and marketing, as well as for Internet- and technology-based start-ups. Jupiter also produces industry seminars and book-length research studies. Jupiter Communications, LLC, established in 1986, is an independent, privately held company with offices in New York City and London, England.

Copyright (c) 1999 Jupiter Communications. Contact Jupiter for permission to use material herein.