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Juniper Networks Opens IP Network to Facilitate Deployment of IPTV and Multiplay Services; Introduces Open IP Service Creation Program and Industry's First Router Compliance with New Standards and Specifications.


CHICAGO -- Juniper Networks Juniper Networks, Inc. (NASDAQ: JNPR) is an information technology company based in Sunnyvale, California and founded in 1996. The company designs and sells Internet Protocol network products and services. , Inc. (Nasdaq:JNPR JNPR Juniper Networks, Inc. (stock symbol) ) today announced the creation of the Open IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  and Multiplay Initiative, an ongoing program designed to enable providers to more rapidly and cost-effectively deploy IPTV and multiplay service offerings using open, flexible and best-of-breed networks.

As the first phase of this initiative, Juniper is today introducing the new Open IP Service Creation Program with immediate availability of an open application programming interface (API) to enable applications to interact intelligently with the IP network. In addition, Juniper is announcing its E-series Broadband Services Router as the first to comply with TR-101 and Layer 2 Control Protocol (L2CP), two key industry specifications that streamline and simplify service delivery in multivendor network environments. With open solutions and industry standards compliance, Juniper is leveraging its technology, products and market leadership to help drive the delivery of multiplay services -- a multitude of advanced voice, video and data services that go beyond basic Triple Play services.

The formation of the Open IP Service Creation Program enables content and application service providers, complementary service infrastructure providers and third-party developers to utilize the open interfaces and flexible programming environment of Juniper Networks SDX-300 Service Deployment System to create enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information;  capabilities and offerings. The SDX-300 enables dynamic application-driven control of network resources and provides intelligent service management functionality that allows providers to offer a mix of bandwidth intensive multiplay services with an assured user experience.

"Subscriber management is evolving beyond the provisioning of a transport service between the consumer and the Internet, to managing the experience within the transport service by reflecting the choices and preferences of the consumer," said Mark Seery, vice president, IP Service Infrastructure for Ovum-RHK. "As a result, the interactions between network operators, partners, suppliers and customers must become richer, faster and more automated. This requires the evolution of policy management from being a single network resource manager to being a cross-organization workflow agent and manager. An open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced  approach will help accelerate this capability."

To date, a number of companies have built interfaces to, or software applications for, the Juniper Networks SDX-300 using its open APIs. A subset of those companies includes:

--Microsoft (Connected Services Framework)

--Siemens Shared Services shared services,
n.pl the administrative, clinical, or other service functions that are common to two or more hospitals or their health care facilities and used jointly or cooperatively by them.
 LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (IP Service Management)

--Exent Technologies (Games-on-Demand)

--RealNetworks (Media Delivery)

--Ellacoya Networks (Application Traffic Management)

--Tropos Networks (Wireless Service Control)

--IBM (Bandwidth Control)

--SeaChange International (Video-on-Demand Service Control)

"The rapidly expanding deployment of IP-based video-on-demand services presents potential resource constraints across the IP service infrastructure and hence potential service quality issues for providers," said Tom Rosenstein, vice president of Business Development at SeaChange International This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
. "The ability to link our Axiom VoD control platform with the IP network via the SDX (1) See AIT.

(2) (Storage Data Acceleration) An earlier technique from Western Digital that improved performance of IDE CD-ROM drives. SDX-compliant drives used a special 10-pin cable, but the method never took off.
 enables providers to more intelligently manage end-to-end resources based on their video delivery requirements The stipulation that requires that an item of materiel must be delivered in the total quantity required by the date required. , while ensuring the best possible experience for the subscriber."

Also announced today are two industry router firsts, which represent enhancements to the E-series Broadband Services Router that enable providers to leverage open standards to deploy flexible and cost-efficient multiplay solutions.

The E-series is the first router to support the IETF's L2CP, a standard that enables the E-series platforms to communicate in real time with third-party platforms, such as DSLAMs, sharing critical information about access line rates, service mix types and service agreements. This open information sharing See data conferencing.  enables service providers to utilize the E-series in a network leveraging best-of-bread solutions to intelligently and dynamically apply Quality of Service (QoS), and subscriber related policies from the edge to the IP core.

The E-series Broadband Services Router is also the first router to comply with Technical Report 101 (TR-101), a key deliverable of the DSL Forum The DSL Forum is a world wide consortium of about 200 companies which are part of the different divisions of the telecommunication and information technology sector. The DSL Forum was founded in 1994 and is used as a platform for companies that operate in the broadband market.  to facilitate multiplay service delivery over a range of scaleable broadband access See broadband and wireless broadband.  technologies. Ratified by the DSL Forum in late April, TR-101 enables service providers to evolve their DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 access networks to better support faster access rates to introduce new high-value multiplay services. The E-series router compliance with TR-101 enables service providers to migrate to next-generation architectures seamlessly and reliably, reducing capital and operational costs.

Taken together, the new developer's program and standards compliance demonstrate Juniper's commitment to developing agile, open and customizable networks that empower customers to deploy flexible, differentiated multiplay service offerings without being limited to a single vendor or service offering.

"With this Open IP industry initiative, Juniper is taking a leadership position by simplifying the complicated deployment of new services, such as IPTV, with a more cost-effective and efficient process for service providers to deploy differentiated services Offerings that can be classified by type, or quality, of service. For example, a differentiated services network could prioritize real time traffic for a higher fee. ," said Shailesh Shukla, vice president of service provider marketing and partnerships, Juniper Networks. "With our open IP strategy, Juniper will help accelerate a new generation of multiplay service deployments with our leading service provider customers worldwide."

About Juniper Networks, Inc.

Juniper Networks is the leader in enabling secure and assured communications over a single IP network. The company's purpose-built, high performance IP platforms enable customers to support many different services and applications at scale. Service providers, enterprises, governments and research and education institutions worldwide rely on Juniper Networks to deliver products for building networks that are tailored to the specific needs of their users, services and applications. Juniper Networks' portfolio of proven networking and security solutions supports the complex scale, security and performance requirements of the world's most demanding networks. Additional information can be found at www.juniper.net.

Juniper is demonstrating its portfolio of secure and assured networking solutions for the delivery of advanced IPTV and multiplay services in its Booth #42031 at GLOBALCOMM 2006. Juniper will also be hosting a press and analyst luncheon event on Tuesday, June 6th, to discuss enhancements to its IPTV strategy and partnerships. The luncheon will take place at the Hyatt McCormick Place Coordinates:

McCormick Place is an enormous exposition complex located in Chicago, Illinois.
 in Room CC 10 AB and will be available via webcast for those not attending GLOBALCOMM at: http://www.juniper.net/events/globalcomm/.

Juniper Networks and the Juniper Networks logo are registered trademarks of Juniper Networks, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 5, 2006
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