JuniorNet Partners With Road Runner to Focus On Broadband Kid's Programming.BOSTON--(BUSINESS WIRE)--Dec. 16, 1999-- Broadband Online Service Provider to Deliver Select JuniorNet Games Plus Parent-Focused Content over High-Speed Network JuniorNet Corporation, provider of the JuniorNet online service for children, today announced a partnership with Road Runner road runner: see cuckoo. Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner to provide broadband subscribers with select JuniorNet content. Under the terms of the agreement, Road Runner will enhance its Kid Stuff Channel with interactive multimedia games and activities from JuniorNet's unique online service. In addition, JuniorNet will provide family activities plus advice to help Road Runner parents introduce their kids to the Internet. This agreement is the first step in JuniorNet's convergence strategy to offer rich, integrated Internet and television-quality multimedia content for children. Road Runner is a comprehensive broadband service See broadband and broadband service provider. that provides online access over an enhanced fiber optics/coaxial cable network, resulting in data delivery up to 50 times faster than over a traditional telephone line. This broadband technology broadband technology Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals. enables Road Runner to deliver top multimedia games developed through JuniorNet's strategic partnerships with top children's media. Road Runner's Kid Stuff Channel will offer JuniorNet games such as Weekly Reader's Dig Dog Dig, Highlights for Children's Hidden Pictures and many more. In Road Runner's Living Channel, parents will find useful columns on topics such as kids online, kids' culture, game play, and kids and technology in addition to weekly offline activities designed for a family to enjoy together. "Road Runner is advancing in the rapid delivery of online content," said Alan Rothenberg Alan I. Rothenberg (born April 10, 1939 in Detroit, Michigan) is a graduate of the University of Michigan's law school, and an influential administrative figure in the history of North American soccer who is credited with greatly contributing to the growth of the game in the United , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of JuniorNet. "Partnering with Road Runner will enable us to meet our goal of delivering top children's content in a safe online environment through broadband technology. Ultimately, this partnership plays a key role in our drive towards the convergence of the Internet and television that we began several months ago with the purchase of Lancit Media." "JuniorNet has been a pioneer in the development of broadband online programming. Through this partnership, we can offer our subscribers JuniorNet's award-winning content directly over Road Runner's broadband connection See broadband and wireless broadband. ," said Karl Rogers, Road Runner Vice President of Programming. "The result is an immediate and engaging experience that is crucial to captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. , entertaining and educating a young audience." The full JuniorNet service is available by contacting the company at 1-800-JUNIORNET or www.juniornet.com. Designed for children ages 3-12, the JuniorNet service offers children a completely safe online experience that protects them from advertising and inappropriate content. JuniorNet's hybrid CD-ROM/Internet technology combines the speed and safety of a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). with the learning potential of the Internet. Children receive unlimited games, activities and stories from leading children's media including Highlights for Children, Weekly Reader, Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. For Kids, Ranger Rick, Zillions and Jim Henson's Bear in the Big Blue House Bear in the Big Blue House is a television program for young children produced for the Disney Channel by The Jim Henson Company. The program taught simple life lessons by following the title character and his puppet friends as they went through their day. . Instead of repeatedly purchasing new software for their children, parents pay a low monthly membership fee of $9.95 for the online service. About Road Runner Road Runner (www.rr.com) is a leading cable broadband online service, serving in excess of 420,000 customers in the communities where it is available. It is a joint venture among affiliates of Time Warner Inc., MediaOne Group, Microsoft Corp., Compaq Corp., and Advance/Newhouse. It combines the resources and strategic talent of five partners who are world leaders in media, broadband communications, computer software and hardware, and publishing. The Road Runner character is a trademark and copyright of Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., a division of Time Warner Entertainment Company, L.P. About JuniorNet JuniorNet Corporation offers kids ages 3-12 the first completely safe, advertisement-free online service created just for them. The JuniorNet service combines interactive content from the world's highest-quality children's publishers with hybrid CD-ROM/Internet technology that quickly delivers rich multimedia images and sound in the safest online environment. As a complement to the online service, the JuniorNet Web site (www.juniornet.com) offers parents and other adults a trusted resource for advice and information concerning kids and the Internet. The Web site also includes the JuniorNet Online Store, which offers educational and age-appropriate children's products that encourage interactive learning and fun beyond the computer. JuniorNet also produces television programming for children through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Emmy-award-winning Lancit Media Entertainment Ltd. The company intends to become one of the first media companies to create television programming based on its broadband-style online content. Founded by Alan Rothenberg in 1996, JuniorNet has 145 employees in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco and its Boston headquarters. For more information, visit the company Web site at www.juniornet.com. |
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