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Junior Seau speaks out against underage drinking. (Newsmakers).


The San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  Chargers' Junior Seau Junior Seau: [SAY-ow] (born Tiaina Seau, Jr. on January 19, 1969 in San Diego, California) is an American football linebacker. Seau is notable for his 12 career Pro Bowl selections and 16 seasons for the San Diego Chargers and Miami Dolphins.  has teamed with local beer distributors and the National Beer Wholesalers Association in order to curb underage drinking.

The Chargers' middle linebacker, who volunteered for the project, will be featured in 60-second radio and 30-second television spots aimed at informing the public about illegal alcohol consumption. The spots cost from $10,000 to $15,000 and will be distributed to broadcast media in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  starting this month.

"The good news is that underage drinking is declining," Seau said. "But we must all continue to help children make positive choices by talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 them about the dangers of drinking illegally."

Seau is the. latest celebrity to join forces with the National Beer Wholesalers Association, an industry trade organization, in an ongoing effort to promote alcohol awareness that has also featured members of the rock band Hootie and the Blowfish A secret key cryptography method that uses a variable length key from 32 to 448 bits long. It uses the block cipher method, which breaks the text into 64-bit blocks before encrypting them. , elected officials and Scot Pollard of the Sacramento Kings.

Beer wholesalers in the San Diego market supporting this cause include: Afford Distributing, A-B A-B Air-Britain (UK-based aviation historical society)
A-B Research Centre Applied Biocatalysis (Graz, Austria) 
 Sales of San Diego, Claypool Distributing, Crest Beverage, Markstein Beverage Co. and Mesa Distributing Co., Inc.

The spots were produced and recorded by the National Beer Wholesalers Association in cooperation with the California Beer and Beverage Distributors, a statewide trade association representing more than 130 independent, family-owned and operated beer distributors.

"Beer wholesalers care deeply how their businesses affect the community," said Becky Stolberg, the beverage distributors' vice president. "They are committed to ensuring that the products they sell are used legally, moderately and responsibly."
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Article Details
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Author:Ardizzone, Sally
Publication:San Diego Business Journal
Article Type:Brief Article
Date:Oct 28, 2002
Words:253
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