JumpTap's Madrid and New York Mobile Advertising Summits Draw Luminaries from Across the Mobile Advertising Value Chain.Hosted by JumpTap, Executives from Mindshare, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , The Weather Channel, Gameloft, Thumbplay, MocoSpace and Buongiorno Discuss the Market Opportunity and Best Practices for Mobile Advertising CAMBRIDGE, Mass. -- JumpTap, the leading mobile search and advertising provider, today announced the successful conclusion of two mobile advertising summits, which took place in Madrid on September 27th and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on October 4th. The events featured speakers and guests from across the mobile advertising value chain--including operators, content providers and advertising agencies--and served as an educational forum on topics ranging from how to target mobile consumers to best practices for delivering ads on mobile devices. "Based on the tremendous market opportunity and revenue potential behind mobile advertising, it is vital that advertisers understand the unique characteristics of this medium and identify the best methods to reach their customers," said Dan Olschwang, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of JumpTap. "Our Madrid and New York summits assembled a rare cross-section of active mobile players, including wireless operators, advertisers, and agencies. People left with actionable intelligence Having the necessary information immediately available in order to deal with the situation at hand. With regard to call centers, it refers to agents having customer history and related product data available on screen before the call is taken. about the various mobile advertising tactics and formats available to drive traffic and conversions." The Madrid event was the first of its kind in Spain and took place at the fashionable ME Madrid Reina Victoria. Key topics included the benefits of paid search and display advertising on operator portals and tactics to target consumers effectively and efficiently on the mobile phone. More than 100 guests attended, including delegates from Glu, MPG, BMW, Nokia, Gameloft, Hachette, Gigigo, Movilisto, Buongiorno, Warner Music, Initiative Digital, Universal McCann, Vivendi Games Vivendi Games (formerly known as Vivendi Universal Games) is a global developer, publisher and distributor of interactive entertainment. Vivendi Games is a 100% subsidiary of Vivendi SA. Mobile and WPP/GroupM. Individual Madrid presentation titles included 'Real Mobile Marketing: the mass, interactive and personal,' by Carlos Carazo Cepedano, m-Payments and mobile marketing manager of Telefonica Espana; 'The market is now: How to effectively incorporate mobile into advertising campaigns,' by Adam Soroca, general manager and vice president of search and advertising services, and Gonzalo Figares, advertising sales director, both from JumpTap; and an exciting panel discussion on mobile advertising, moderated by Manuel Dios, client services director for MC Mobi. Panel members included Samuel Martinez, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Internet and new media manager for BMW; Borja Marinas, general director of marketing services for Buongiorno; Houssain Elguertit, B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. marketing manager for Gameloft; and Pilar Pilar strong-minded female leader of a group of guerrillas in the Spanish Civil War. [Am. Lit.: Hemingway For Whom the Bell Tolls] See : Female Power Pilar Ulecia, general director of MEC MEC Ministério da Educação (Ministry of Education) MEC Ministerio de Educación y Ciencia (Spain: Ministry for Education and Science) MEC Mountain Equipment Co-Op :Interaction. "Mobile will be a vital aspect of our global advertising campaigns," said BMW's Martinez. "As one of the world's leading luxury brands, we believe mobile advertising contributes to the general cohesiveness of our communications strategy and will only become more important over time. Furthermore, mobile technology, like that offered by JumpTap, offers advertisers an unparalleled degree of relevance and timeliness for potential customers." The New York event took place at Soho House Soho House grid reference SP053891, Matthew Boulton's home (from 1766 until he died in 1809) in Handsworth, Birmingham, England, is now a museum (opened in 1995), celebrating his life, his partnership with James Watt and his membership of the Lunar Society. and focused on how to measure success in mobile advertising, tips from a creative standpoint, comparisons with fixed-line Internet, and mobile advertising best practices. The event began with opening remarks from Mr. Olschwang and Larry Weber, Chairman of the W2 Group, followed by a presentation from John Montgomery, CEO of Mindshare Interaction Worldwide. Additional talks focused on how to target mobile customers. The New York event also concluded with an advertiser panel. Panel members included Derek Fulford, search marketing manager for The Weather Channel Interactive; Solomon Masch, director of emerging media for MTV Networks Digital Advertising & Business Development division; Jason Cianchette, director of products for MocoSpace; and Chris Phenner, vice president of business development for Thumbplay. About JumpTap JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. subscribers and commercially deployed on 9 mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap's operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com. |
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