Juice Wireless and Trans World Entertainment Launch Retail Industry's First Mobile Digital Entertainment Store.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Starting today, f.y.e customers can download the latest digital games, ringtones and songtones to their mobile phones anytime, anywhere from www.mobilefye.com Juice Wireless, Inc., the market leader in award winning consumer mobile data services, applications and content, and Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names. , the nation's largest specialty music retailer, today announced the launch of www.mobilefye.com, a new consumer mobile content store featuring the latest in digital entertainment. A milestone for the music retailing industry, the store was developed to provide users of mobile phones with instant access to the latest digital mobile games, ringtones and songtones available today. With the launch of mobilefye.com, the companies have pioneered a new way to distribute mobile content, combining an off-carrier Internet based technology platform with viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. aimed at an extremely large target market, music and gaming enthusiasts of all ages. "Trans World is excited about the launch of our new mobile digital entertainment store for consumers," Fred Fox, Executive Vice President of Marketing and Merchandising, TWEC TWEC Trans World Entertainment Corp. TWEC Todd-Wadena Electric Cooperative . "As a leader in providing innovative, state-of-the-art retail technology we're always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new and innovative opportunities to proactively deliver rich entertainment experience for our customers. Our partnership with Juice Wireless provides an incredible way to reach and market to f.y.e. customers through their mobile phones. At www.mobilefye.com, consumers can purchase and download realtones, polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. tones, sound effects and voice ringers priced from $1.99 - $2.99 each. Games are sold a la carte at a price of $3.99 per game. The new store's content is compatible with a wide variety of mobile phones and cellular service providers and includes both digitized and polyphonic tones to reach the broadest number of cell phone users. "Trans World continues to deliver innovations in the area of entertainment retailing and marketing," said David T. Herman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Juice Wireless. "With the addition of mobilefye.com, the company is pioneering an exciting new retail venue for digital music and entertainment targeted specifically at the mobile phone user. And, it's a win/win situation. Customers have instant access to the latest songtones from their mobile phones; and, f.y.e. gains a great new consumer product that enhances the purchase experience and stimulates additional sales and revenue courtesy of Juice Wireless." About Trans World Entertainment Trans World Entertainment is a leading specialty retailer of music and video products. The Company operates approximately 800 retail stores in 47 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , the U.S. Virgin Islands, Puerto Rico and e-commerce sites, http://www.fye.com, http://www.wherehouse.com, http://www.coconuts.com and http://www.secondspin.com. In addition to its mall locations, operated primarily under the F.Y.E. brand, the Company also operates freestanding locations under the names Coconuts Music and Movies, Strawberries Music, Wherehouse, CD World, Spec's, Second Spin and Planet Music. About Juice Wireless Juice Wireless, Inc. brings innovative, consumer-friendly and highly useful mobile content services to market as both direct-to-consumer products and as highly effective marketing services for the world's largest media companies and consumer brands. Juice's direct-to-consumer mobile services include Mobile Birthday Reminder(TM) (www.mobilebday.com) and Cool Mobile Games(TM) (www.coolmobilegames.com). Juice's mobile phone marketing services customers include AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Impact Marketing, Conde Nast Corporate Sales, Hearst Corporate Marketing, Teen Vogue, The Gillette Company and Sony Connect. Founded in March 2004, the privately-held company is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Visit www.juicewireless.com. |
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