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Juice Guys Are 'Steroid-Free' Just in Time for Baseball Season; Nantucket Nectars Organic Juice Line Gets Bulked Up Legally With Orange-Pineapple-Mango and New 32-oz Size.


NANTUCKET, Mass. -- With a new mantra - Real is Better - Nantucket Nectars Nantucket Nectars is a beverage company created by Tom First and Tom Scott, known as Tom and Tom or The Juice Guys. The two met at Brown University in the Fall 1985. Four years later they graduated and headed to Nantucket.  is raising the juice bar with the launch of Orange-Pineapple-Mango organic juice. This certified-organic 100% juice is as real as it gets, made with delicious fruit, and owes its big flavor to nature's own triple play of sun, water and rich earth. Now, in addition to its traditional 15-ounce plastic bottle, Orange-Pineapple-Mango will be available in a new, 32-oz. size, making the juice a homerun -- perfect at home or on the run.

Affectionately known as the "Juice Guys," Nantucket Nectars has been making organic juices and drinks with real, all-natural fruit juices for years. "At Nantucket Nectars, we're fans of healthy living, old-fashion baseball and healthful health·ful
adj.
1. Conducive to good health; salutary.

2. Healthy.



healthful·ness n.
, honest products," said Holly Mensch mensch or mensh  
n. pl. mensch·es or mensch·en Informal
A person having admirable characteristics, such as fortitude and firmness of purpose:
, Vice President, Nantucket Nectars, Cadbury Schweppes Americas Beverages Cadbury Schweppes Americas Beverages (CSAB) is a unit of Cadbury Schweppes plc that handles its parent's core United States beverage business. It is the largest division of Cadbury Schweppes.

CSAB is the successor to Dr Pepper/Seven Up, Inc.
. "In juice and in life, Nantucket Nectars believes that real is better."

According to Mensch, the new, tasty blend is the result of extensive testing in the Nantucket Nectars' juice labs. "At Nantucket Nectars, we've been juicing for years," said Mensch. "We've cycled through thousands of fruit combinations and feel we've really hit it out of the park with Orange-Pineapple-Mango. It's really in a league of its own."

And while drinking Nantucket Nectars' certified-organic 100% juices won't make you throw a 168-mph fastball, Orange-Pineapple-Mango is a natural way to get a burst of fruit into your diet. Less acidic than orange juice with no artificial colors or flavors, Orange-Pineapple-Mango is a great alternative for breakfast.

Nantucket Nectars is kicking off the 2005 baseball season with the launch of its new campaign, "Real is Better." Breaking with a full-page ad in the Monday, April 4 sports section of USA Today, the campaign takes the Nantucket Nectars' message of all things natural, fun and honest to fans from coast to coast.

"As a brand closely associated with the lazy days of summer, we are excited to be kicking-off our campaign in time for this season's first pitch. Caps-off to players and fans everywhere," said Mensch.

The ads were created by The Boathouse in Waltham, Massachusetts. For more information, visit www.juiceguys.com.

About Nantucket Nectars

Since 1989, Nantucket Nectars has strived to make the best tasting, highest quality juice. Now with distribution nationwide, Nantucket Nectars' juice portfolio includes 100 percent fruit juices, juice cocktails, carbonated juice drinks, not from concentrate teas and lemonades, as well as the newest Nectar family addition; a full line of organic juice drinks carrying the USDA USDA,
n.pr See United States Department of Agriculture.
 seal. For more information, visit www.juiceguys.com or call 1-888-TWO-TOMS.

About Cadbury Schweppes Americas Beverages

Nantucket Nectars is a leading brand in the beverage portfolio of Cadbury Schweppes Americas Beverages, a subsidiary division of Cadbury Schweppes plc (NYSE NYSE

See: New York Stock Exchange
:CSG CSG - constructive solid geometry ). CSAB CSAB Cadbury Schweppes Americas Beverages
CSAB Computer Sciences Accreditation Board
CSAB Computing Sciences Accreditation Board, Inc. (ACM)
CSAB Combat Support Aviation Battalion
CSAB Community Services Advisory Board
 is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush slush  
n.
1. Partially melted snow or ice.

2. Soft mud; slop; mire.

3. Nautical Grease or fat discarded from a ship's galley.

4. A greasy compound used as a lubricant for machinery.
 Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 1, 2005
Words:533
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