Joy Johnson joins the National Pork Board, Clive, IA, as VP of Mktg.

Joy Johnson joins the National Pork Board, Clive, IA, as VP of Mktg. She brings more than 17 years of marketing experience, serving most recently as VP of market strategy and head of the Des Moines office for Osborn & Barr Communications.

Johnson's responsibilities will be focused on domestic marketing. She will manage the National Pork Board demand enhancement staff, which promotes pork to a wide variety of audiences through market and consumer trend research, the "Don't be blah" campaign, the work of the Pork Information Bureau and activities in the retail, foodservice, niche and culinary markets.