Journal Sentinel Inc. Purchases Two Magazines from Trails Media, Inc.

MILWAUKEE -- Journal Sentinel Inc. announced today that it has purchased Wisconsin Trails and Milwaukee Home & Fine Living magazines from Trails Media Group, Inc. Wisconsin Trails has commemorated the people, history, nature, travel, culture and other intriguing aspects of life in the Badger State for more than 45 years. Milwaukee Home celebrates home design and stylish living in the greater Milwaukee metropolitan area. Terms of the acquisition were not disclosed. Journal Sentinel Inc. is a Journal Communications' (NYSE:JRN) company.

"We are very pleased to add Wisconsin Trails and Milwaukee Home to our growing group of high quality specialty publications including mke, AquiMilwaukee and MetroParent," said Elizabeth (Betsy) Brenner, president and chief operating officer of Journal Communications' publishing group. "The acquisition of these two great titles underscores our strategy to go deeper into our local markets to reach the quality readers that advertisers most desire. Additionally, we expect to generate revenue growth through the build-out of our lifestyle websites and print products as well as to take advantage of efficiencies in advertising sales, production and distribution.

"I am delighted that these magazines will remain in the hands of a Wisconsin-based company with a deep commitment to its people and heritage," commented Trails Media Group CEO Scott Klug. "We wanted these magazines and their staff to land in a good home, and I think the Journal Sentinel is exactly that kind of place."

Forward-looking Statements

This press release may contain certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.

About Trails Media Group

Trails Media Group is a regional publisher with 47 years of experience in the Badger State. We publish a number of fine magazines including Wisconsin Trails, Corporate Report Wisconsin, and Milwaukee Home & Fine Living, as well as Madguide, Wisconsin Meetings, and No Limits. Our custom publishing division produces everything from destination guides to full-length books. Trails Media Group is your guide to exploring the state's people, travel, business, arts, history, culture, food, and gracious living.

About Wisconsin Trails

Wisconsin Trails magazine is all about the "who, what, where, when, why and wow of Wisconsin." It celebrates the people, history, nature, travel, culture and other intriguing aspects of life in the Badger State. For more than 45 years, its insightful articles and glorious images have enlightened, entertained, and inspired readers to become stewards of the state's natural resources, quality of life, and dazzling diversity. In 2006, editors at the Chicago Tribune named Wisconsin Trails to their "50 Best Magazines" list, along with venerable publications like The New Yorker, Time, Newsweek, and Consumer Reports.

About Milwaukee Home & Fine Living

From the urban chic of downtown warehouse condos to the serene dwellings of lake country, Milwaukee Home & Fine Living celebrates home design and stylish living in the greater Milwaukee metropolitan area. It peeks inside stunning homes and gardens and brings them to the reader through beautiful photography and interesting storylines. The magazine also offers celebrity and local artisan profiles, tips and trends in entertaining, weekend travel and local fashion.

About Journal Sentinel

Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and about 80 community newspapers and shoppers in eight states. We own and operate 36 radio stations and nine television stations in 12 states and operate two television stations under local marketing agreements. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We have entered into a stock purchase agreement under which Q-Comm Corporation is expected to acquire our telecommunications business. We also provide a wide range of commercial printing services - including printing of publications, professional journals and documentation material - as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business.