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Journal Register Company Reports Period Twelve Advertising Revenues.


YARDLEY, Pa. -- Journal Register Company (NYSE NYSE

See: New York Stock Exchange
: JRC JRC
abbr.
Junior Red Cross
) today reported that total advertising revenues for the five weeks ended December 31, 2006 were $35.9 million compared to $31.9 million for the four weeks ended December 25, 2005, a increase of 12.5 percent.

For comparison purposes, the Company's advertising revenues are presented on a pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 basis, which assumes that all properties currently owned by Journal Register Company were owned in both the current and prior year periods.

On a pro forma basis, Journal Register Company's advertising revenues for Period Twelve increased 11.6 percent, as compared to Period Twelve of 2005. The Company's Michigan cluster increased 11.0 percent in Period Twelve 2006 as compared to the same Period last year, on a pro forma basis. Excluding results from the Michigan cluster, pro forma advertising revenues were up 11.9 percent as compared to the prior year period.

In 2006 Journal Register Company's Period Twelve included five weeks compared to four weeks in 2005. The full year included fifty-three weeks in 2006 compared to fifty-two weeks in 2005.

Revenue Performance by Category:

Online

Continued strong performance from the Company's online operations produced online revenues, on a pro forma basis, for Period Twelve of $1.2 million, an increase of 39.5 percent as compared to Period Twelve of 2005. Online revenues from JobsInTheUS for the period were up 100.9 percent, on a pro forma basis. The Company's Web sites had 3.8 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  generating 32.6 million page views in Period Twelve.

Retail - Continuing Operations continuing operations

Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the


Retail advertising revenues, on a pro forma basis, were up 11.7 percent in Period Twelve, as compared to the prior year period, with strength in the department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , services, medical/healthcare and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 advertising revenue categories. The Company's retail advertising revenues were up 11.9 percent, on a pro forma basis, excluding the results of the Company's Michigan cluster.

Classified - Continuing Operations

Pro forma classified advertising revenues for Period Twelve increased 14.3 percent, as compared to the prior year period. Excluding the results from the Michigan cluster, total classified advertising revenues increased 17.4 percent, for the period, on a pro forma basis.

Classified other advertising revenues increased 26.1 percent, on a pro forma basis, in Period Twelve, as compared to the prior year period. Excluding the results from the Company's Michigan cluster, classified other advertising revenues increased 25.3 percent in Period Twelve on a pro forma basis.

Pro forma classified automotive advertising revenues were up 17.1 percent, as compared to Period Twelve of 2005.

Classified employment advertising revenues, on a pro forma basis, increased 13.7 percent in Period Twelve, as compared to Period Twelve of 2005. The Company's classified employment advertising revenues were up 18.4 percent, on a pro forma basis, excluding the results from the Company's Michigan cluster.

The Company's pro forma classified real estate advertising revenues increased 0.8 percent. The Company's classified real estate advertising revenues were up 1.6 percent, on a pro forma basis, excluding the results of the Company's Michigan cluster.

National - Continuing Operations

National advertising revenues, which represent less than five percent of total advertising revenues, decreased 1.2 percent in Period Twelve, on a pro forma basis, as compared to the prior year period.

About Journal Register Company

Journal Register Company is a leading U.S. media company. Journal Register Company owns 24 daily newspapers and 353 non-daily publications. Journal Register Company currently operates 229 individual Web sites that are affiliated with the Company's daily newspapers, non-daily publications and its network of employment Web sites. These Web sites can be accessed at www.journalregister.com. All of the Company's operations are strategically clustered in seven geographic areas: Greater Philadelphia; Michigan; Connecticut; Greater Cleveland Greater Cleveland is a nickname for the metropolitan area surrounding Cleveland in Ohio.

Northeast Ohio refers to a similar but substantially larger area as described below.
; New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. ; and the Capital-Saratoga and Mid-Hudson regions of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. The Company owns JobsInTheUS, a network of 19 premier employment Web sites.

Safe-Harbor

This release contains forward-looking information about Journal Register Company that is intended to be covered by the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 provided by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements are statements that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe", "expect", "may", "will", "should", "project", "plan", "seek", "intend", or "anticipate" or the negative thereof or comparable terminology, and include discussions of the proposed sale of assets, strategy, financial projections and estimates and their underlying assumptions, the extent or timing of cost savings, charges and statements about the future performance, operations, growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
, products and services of the Company. These forward-looking statements involve a number of risks and uncertainties, which could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, the ability of the parties to complete the planned sale of the Company's Massachusetts newspapers, the success of the Company's acquisition strategy, dispositions, the ability of the Company to achieve cost reductions and integrate acquisitions, failure or interruptions in the software or systems that support our product and services, competitive pressures, general or regional economic conditions and advertising trends, the unavailability or a material increase in the price of newsprint and increases in interest rates. These and additional risk factors are outlined in the Company's most recent Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Financial Summary follows.
[TABLE OMITTED]
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 2007
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