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Journal Communications Reports May Revenue and Volume for Its Publishing and Broadcast Groups.


MILWAUKEE Milwaukee (mĭlwŏk`ē), city (1990 pop. 628,088), seat of Milwaukee co., SE Wis., at the point where the Milwaukee, Menominee, and Kinnickinnic rivers enter Lake Michigan; inc. 1846.  -- Journal Communications Journal Communications, Inc. NYSE: JRN is a a publicly traded media company based in Milwaukee, Wisconsin. It publishes the Milwaukee Journal Sentinel, a daily newspaper, and it also owns television stations, radio stations and weekly newspapers, among other , Inc. (NYSE NYSE

See: New York Stock Exchange
:JRN JRN - J. Random Nerd. See JRL. ) announced today that for the fifth period ended May 21, 2006, total revenues for its Publishing and Broadcast groups of $45.97 million increased 11.8% compared to $41.12 million reported for the fifth period ended May 22, 2005. For the fifth period 2006, advertising revenues of $38.95 million increased 14.6% compared to $33.97 million for the 2005 fifth period. Both periods contained 28 days.

Both total revenues and advertising revenues for the fifth period 2006 were impacted positively by the contribution of the new television operations acquired on December December: see month.  5, 2005, while total revenues were impacted negatively by the shutdown shut·down  
n.
A cessation of operations or activity, as at a factory.


shutdown
Noun

the closing of a factory, shop, or other business

Verb

shut down
 of our Louisiana Louisiana (ləwē'zēăn`ə, lē'–), state in the S central United States. It is bounded by Mississippi, with the Mississippi R.  printing plant. Excluding the new television operations, both total revenues and advertising revenues were up slightly.

Note that unless otherwise indicated, all comparisons are to the fifth period ended May 22, 2005.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $27.05 million, down 2.1% compared to $27.62 million. Advertising revenue was $20.02 million, down 2.2% compared to $20.47 million. Circulation revenue of $4.24 million was down 2.6% compared to $4.35 million. Other revenue of $2.79 million was essentially flat, reflecting the loss of commercial printing due to the closure of our Louisiana printing plant.

At the daily newspaper, total advertising revenue was $14.37 million, down 3.7% compared to $14.92 million. Specifically, retail advertising was essentially flat, classified advertising revenue was down 6.4%, national advertising revenue of $0.65 million decreased 27.6% and direct marketing revenue of $0.56 million was up 17.7%. Within classified advertising, the auto and help wanted "Help wanted" is a request commonly made by an employer in search of an employee. It may also refer to:
  • "Help Wanted" (SpongeBob SquarePants), a SpongeBob SquarePants episode
  • Help Wanted EP, an EP from punk band Midget Fan Club
  • Help Wanted
 verticals decreased 31.4% and 4.1%, respectively, while the real estate and other verticals increased 4.4% and 16.1%, respectively. Circulation revenue at the daily newspaper was $4.02 million, down 2.6% compared to $4.13 million. Other revenue at the daily newspaper of $0.75 million was up 59.2% compared to $0.47 million, reflecting growth in commercial printing and commercial distribution revenue.

Note that our recently announced charge to revenue for the Shorewest litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 settlement and the voluntary credit to preprint pre·print  
n.
Something printed and often distributed in partial or preliminary form in advance of official publication: a preprint of a scientific article.

tr.v.
 advertisers will be recorded in the 2006 sixth period.

At the Company's community newspapers and shoppers operations, total advertising revenue was $5.65 million, up 1.9% compared to $5.55 million. Specifically, retail advertising revenue was up slightly, classified advertising revenue increased 10.5% and other advertising revenue of $0.04 million was down 31.3%. Circulation revenue at the community newspapers and shoppers of $0.22 million decreased 2.3%. Other revenue at the community newspapers and shoppers of $2.04 million decreased 12.7%, reflecting the loss of commercial printing due to the closure of our Louisiana printing plant.

At the Broadcasting segment, total revenue at the Company's radio stations and television stations of $18.92 million increased 40.1% compared to $13.51 million reported for the 2005 fifth period. Excluding the new television operations -- which recorded fifth period 2006 revenue of $4.70 million -- same-station broadcast revenues were up 5.4%.

At the radio group, revenue was $7.11 million, up 6.3% compared to $6.69 million.

At the television group, revenue increased 73.2% to $11.82 million compared to $6.82 million due in large part to the new television operations. Excluding the new television operations, television revenues increased 4.4%.

Forward-looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.


This press release may contain certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin For other places with the same name, see Milwaukee (disambiguation).
Milwaukee is the largest city within the state of Wisconsin and 25th largest (by population) in the United States.
, was founded in 1882. We are a diversified diversified (di·verˑ·s  media and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  with operations in publishing, radio and television broadcasting, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  and printing services. We publish the Milwaukee Journal Sentinel The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, USA. It is the primary newspaper in Milwaukee, the largest newspaper in Wisconsin and is distributed widely throughout the state. , which serves as the only major daily newspaper for the Milwaukee metropolitan area, and about 90 community newspapers and shoppers in eight states. We own and operate 37 radio stations and nine television stations in 12 states and operate two television stations under local marketing agreements. Through our telecommunications segment, we own and operate a regional fiber optic optic /op·tic/ (op´tik) ocular (1).

op·tic or op·ti·cal
adj.
1. Of or relating to the eye or vision.

2.
 network in the upper Midwest The Upper Midwest is a region of the United States with no universally agreed-upon boundary, but it almost always lies within the US Census Bureau's definition of the Midwest and includes the states of Minnesota and Wisconsin, as well as at least the Upper Peninsula of Michigan. , provide integrated data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- as well as electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. , kit assembly and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
. In addition, we operate a direct marketing services business.

Tables Follow
Journal Communications, Inc.
              Publishing Segment Information (unaudited)
                        (dollars in thousands)

Publishing revenue by category:
-------------------------------

                                        Fifth period of 2006  (A)
                                    ----------------------------------

                                                Community
                                      Daily     Newspapers
                                    Newspaper   & Shoppers    Total
                                    ----------  ----------  ----------

Advertising revenue:
   Retail                              $7,751      $4,621     $12,372
   Classified                           5,409         986       6,395
   National                               649          --         649
   Direct Marketing                       564          --         564
   Other                                   --          44          44
                                    ----------  ----------  ----------
Total advertising revenue              14,373       5,651      20,024
Circulation revenue                     4,018         217       4,235
Other revenue                             750       2,037       2,787
                                    ----------  ----------  ----------
Total revenue                         $19,141      $7,905     $27,046
                                    ==========  ==========  ==========


                                        Fifth period of 2005  (A)
                                    ----------------------------------

                                                Community
                                      Daily     Newspapers
                                    Newspaper   & Shoppers    Total
                                    ----------  ----------  ----------

Advertising revenue:
   Retail                              $7,765      $4,592     $12,357
   Classified                           5,777         892       6,669
   National                               897          --         897
   Direct Marketing                       479          --         479
   Other                                   --          64          64
                                    ----------  ----------  ----------
Total advertising revenue              14,918       5,548      20,466
Circulation revenue                     4,126         222       4,348
Other revenue                             471       2,333       2,804
                                    ----------  ----------  ----------
Total revenue                         $19,515      $8,103     $27,618
                                    ==========  ==========  ==========


                                       % Change   % Change   % Change
                                         Daily      CN&S       Total
                                       ---------  ---------  ---------

Advertising revenue:
   Retail                                  (0.2)       0.6        0.1
   Classified                              (6.4)      10.5       (4.1)
   National                               (27.6)       N/A      (27.6)
   Direct Marketing                        17.7        N/A       17.7
   Other                                    N/A      (31.3)     (31.3)
Total advertising revenue                  (3.7)       1.9       (2.2)
Circulation revenue                        (2.6)      (2.3)      (2.6)
Other revenue                              59.2      (12.7)      (0.6)
Total revenue                              (1.9)      (2.4)      (2.1)



                                        Five periods of 2006  (B)
                                    ----------------------------------

                                                Community
                                      Daily     Newspapers
                                    Newspaper   & Shoppers    Total
                                    ----------  ----------  ----------

Advertising revenue:
   Retail                             $36,196     $21,228     $57,424
   Classified                          26,853       4,348      31,201
   National                             3,913          --       3,913
   Direct Marketing                     2,415          --       2,415
   Other                                   --         533         533
                                    ----------  ----------  ----------
Total advertising revenue              69,377      26,109      95,486
Circulation revenue                    20,763       1,196      21,959
Other revenue                           4,885       9,809      14,694
                                    ----------  ----------  ----------
Total revenue                         $95,025     $37,114    $132,139
                                    ==========  ==========  ==========


                                        Five periods of 2005  (B)
                                    ----------------------------------

                                                Community
                                      Daily     Newspapers
                                    Newspaper   & Shoppers    Total
                                    ----------  ----------  ----------

Advertising revenue:
   Retail                             $36,004     $21,940     $57,944
   Classified                          28,183       3,861      32,044
   National                             4,689          --       4,689
   Direct Marketing                     2,322          --       2,322
   Other                                   --         533         533
                                    ----------  ----------  ----------
Total advertising revenue              71,198      26,334      97,532
Circulation revenue                    21,349       1,177      22,526
Other revenue                           3,528      11,882      15,410
                                    ----------  ----------  ----------
Total revenue                         $96,075     $39,393    $135,468
                                    ==========  ==========  ==========


                                       % Change   % Change   % Change
                                         Daily      CN&S       Total
                                       ---------  ---------  ---------

Advertising revenue:
   Retail                                   0.5       (3.2)      (0.9)
   Classified                              (4.7)      12.6       (2.6)
   National                               (16.5)       N/A      (16.5)
   Direct Marketing                         4.0        N/A        4.0
   Other                                    N/A         --         --
Total advertising revenue                  (2.6)      (0.9)      (2.1)
Circulation revenue                        (2.7)       1.6       (2.5)
Other revenue                              38.5      (17.4)      (4.6)
Total revenue                              (1.1)      (5.8)      (2.5)


(A) 2006 fifth period:  April 24 to May 21, 2006.
    2005 fifth period:  April 25 to May 22, 2005.
(B) Five periods of 2006:  December 26, 2005 to May 21, 2006.
    Five periods of 2005:  December 27, 2004 to May 22, 2005.


NOTE:

Publishing segment information is provided to facilitate comparison of
our publishing segment results with those of other publishing
companies and is not representative of the overall business of Journal
Communications or its operating results. The revenues for both the
period and the year-to-date are not necessarily indicative of the
results that may be expected for the fiscal year ending December 31,
2006.


Daily newspaper's core newspaper advertising linage by category
and core newspaper and shared mail preprint pieces:
---------------------------------------------------------------

                                       Fifth period (A)
                                    ----------------------
                                       2006        2005      % Change
                                    ----------  ----------  ----------
Advertising linage (inches):

Full run
   Retail                              55,580      54,098         2.7
   Classified                          55,281      64,903       (14.8)
   National                             3,684       3,611         2.0
                                    ----------  ----------
Total full run                        114,545     122,612        (6.6)
Part run                               12,270      17,405       (29.5)
                                    ----------  ----------
Total advertising linage              126,815     140,017        (9.4)
                                    ==========  ==========

Preprint pieces (in thousands)         71,216      69,808         2.0
                                    ==========  ==========

Full pages of advertising and revenue per page of our
community newspapers and shoppers:
------------------------------------------------------

Full pages of advertising:
   Community newspapers                 7,863       7,510         4.7
   Shoppers and specialty products      8,346       8,957        (6.8)
                                    ----------  ----------
Total full pages of advertising        16,209      16,467        (1.6)
                                    ==========  ==========

Revenue per page                      $312.80     $304.03         2.9
                                    ==========  ==========

Daily newspaper's core newspaper advertising linage by category
and core newspaper and shared mail preprint pieces:
---------------------------------------------------------------

                                       Five periods (B)
                                    ----------------------
                                       2006        2005      % Change
                                    ----------  ----------  ----------
Advertising linage (inches):

Full run
   Retail                             260,148     270,791        (3.9)
   Classified                         269,471     310,228       (13.1)
   National                            22,072      20,655         6.9
                                    ----------  ----------
Total full run                        551,691     601,674        (8.3)
Part run                               45,064      64,214       (29.8)
                                    ----------  ----------
Total advertising linage              596,755     665,888       (10.4)
                                    ==========  ==========

Preprint pieces (in thousands)        340,571     341,339        (0.2)
                                    ==========  ==========

Full pages of advertising and revenue per page of our
community newspapers and shoppers:
-----------------------------------------------------

Full pages of advertising:
   Community newspapers                35,239      35,540        (0.8)
   Shoppers and specialty products     40,784      43,118        (5.4)
                                    ----------  ----------
Total full pages of advertising        76,023      78,658        (3.3)
                                    ==========  ==========

Revenue per page                      $305.97     $299.95         2.0
                                    ==========  ==========

(A) 2006 fifth period:  April 24 to May 21, 2006.
    2005 fifth period:  April 25 to May 22, 2005.
(B) Five periods of 2006:  December 26, 2005 to May 21, 2006.
    Five periods of 2005:  December 27, 2004 to May 22, 2005.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results. All data are
subject to later adjustment.



                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)


Broadcasting revenue by radio and television:
---------------------------------------------


            Fifth period of 2006 (A)       Fifth period of 2005 (A)
         ------------------------------ ------------------------------

           Radio   Television   Total     Radio   Television   Total
         --------- ---------- --------- --------- ---------- ---------


Revenue    $7,109    $11,815   $18,924    $6,686     $6,820   $13,506
         ========= ========== ========= ========= ========== =========


                      % Change   % Change  % Change
                        Radio   Television   Total
                      --------- ---------- ---------


Revenue                    6.3       73.2      40.1



            Five periods of 2006 (B)       Five periods of 2005 (B)
         ------------------------------ ------------------------------

           Radio   Television   Total     Radio   Television   Total
         --------- ---------- --------- --------- ---------- ---------


Revenue   $30,970    $56,586   $87,556   $31,111    $32,370   $63,481
         ========= ========== ========= ========= ========== =========


                      % Change   % Change  % Change
                        Radio   Television   Total
                      --------- ---------- ---------


Revenue                   (0.5)      74.8      37.9


(A) 2006 fifth period:  April 24 to May 21, 2006.
    2005 fifth period:  April 25 to May 22, 2005.
(B) Five periods of 2006:  December 26, 2005 to May 21, 2006.
    Five periods of 2005:  December 27, 2004 to May 22, 2005.

NOTE: Broadcasting segment information is provided to facilitate
comparison of our broadcasting segment results with those of other
broadcasting companies and is not representative of the overall
business of Journal Communications or its operating results. The
revenues for both the period and the year-to-date are not necessarily
indicative of the results that may be expected for the fiscal year
ending December 31, 2006.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Geographic Code:1USA
Date:Jun 14, 2006
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