Jones Lang LaSalle report says lodging sector now a sellers market.Jones Lang LaSalle Jones Lang LaSalle (NYSE: JLL) is a major real estate and money management services firm headquartered in the Aon Center in Chicago, Illinois and the only company in its industry making it into Fortune magazine's list of the 100 Best Places to Work in the U.S. Hotels announced that the firm has launched its U.S. Select Service Hotel Investor Survey, the first survey focusing on this segment of the hotel industry. The survey reports that the ratio of four buyers to one seller is a result of the continued confidence in the lodging market coupled with the attractive long term debt and equity financing Equity Financing The act of raising money for company activities by selling common or preferred stock to individual or institutional investors. In return for the money paid, shareholders receive ownership interests in the corporation. options. This is based on 41% of survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. committing their investment strategy to buying hotels over the next six months, while a mere 11% indicated an intent to sell. "In the last year, the lodging investment landscape has made the swing to a seller's market," said Al Calhoun, a managing director for Jones Lang LaSalle Hotels. "In addition to upward pressure on pricing, these factors have motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo the highest number of bids for select service properties in more than a decade." |
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