Jonathan Jephcott Joins Media Metrix as Director of Research, Pacific Rim; Media Metrix Establishes Worldwide Research Triumvirate.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 7, 2000 Media Metrix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MMXI MMXI Media Metrix ), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced the appointment of Jonathan Jephcott as Director of Research of its Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. operations. Jephcott, an internationally recognized authority in audience research, will lead the research charge in the Asia/Pacific region for Media Metrix. Media Metrix' global research team, comprised of Steve Coffey in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , covering the Western Hemisphere Western Hemisphere Part of Earth comprising North and South America and the surrounding waters. Longitudes 20° W and 160° E are often considered its boundaries. , Richard Windle in the United Kingdom and Thomas Pauschert in Germany, covering Europe and now Jonathan Jephcott in Australia covering the Pacific Rim together are charged with implementing Media Metrix' worldwide standard of quality, comprehensive measurement, and reliability. &uot;We are delighted to have Jonathan on our global research team. He is a true visionary and a recognized expert in his field the world over,&uot; said Steve Coffey, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition and Vice Chairman, Media Metrix, Inc. &uot;Jonathan brings his innovative talent, his leadership skills and his innate understanding of the marketplace's needs to one of Media Metrix' most important regions of the world. Before joining Media Metrix, Jephcott was joint Managing Director, Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. TV Research, Australia and Technical Director, International Television Development for Taylor Nelson Sofres. He joined TNSofres in 1998 from ACNielsen, where he was Technical Director for the Pacific Region. Jephcott is currently living in Australia where he is Fellow of the Market Research Society of Australia and a former Chairman of the NSW NSW New South Wales Noun 1. NSW - the agency that provides units to conduct unconventional and counter-guerilla warfare Naval Special Warfare division of the Society. He moved to Australia to become Director of AGB AGB Game Boy Advance AGB Allgemeine Geschäftsbedingungen (German: General terms and conditions / Standard business conditions) AGB Ice Breaker (USCG) AGB Asymptotic Giant Branch Research Australia from the U.K. where he was the Technical Director of Audits of Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. . He joined ACNielsen in 1991. Jonathan is a recognized authority on both media audience measurement and household panels. He was responsible for designing and establishing the world's first household panel that used in-home scanning methods, Australia's Brandscan panel. He has been involved in the design and management of TV ratings panels for over twenty-five years. His experience has been global and he draws on experience of TV audience measurement in Europe, the United States, Asia and Latin America. Jonathan is a graduate from Sheffield University where was awarded a joint honors degree in Economics, Math and Statistics as well the Knoop prize in Economics. He is a Chartered Statistician and a fellow of the Royal Statistical Society. Prior to entering the Market Research industry Jonathan taught economic statistics and Econometrics at the University of Aberdeen The University of Aberdeen is an ancient university founded in 1495, in Old Aberdeen, Scotland and a world-renowned centre for teaching and research. It is the fifth oldest university in the United Kingdom and the wider English-speaking world. . He is the author of a number of papers concerning the design and applications of panel data as well as on media and single source issues. He is a frequent speaker at professional and industry conferences and symposia. About Media Metrix Media Metrix, Inc., with over 600 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services. Through its acquisition of AdRelevance, an innovator in Internet advertising measurement, Media Metrix has expanded its product offering to include comprehensive data on where, when, how and how much Web marketers and their competition are advertising online. Media Metrix provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial services companies and technology companies with comprehensive coverage of all Digital Media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented metering methodology to measure actual Internet and Digital Media audience usage behavior in real-time - click by click, page by page, minute by minute. Media Metrix offers monthly, weekly, and daily data collection and reporting, and a sample of more than 70,000 people under measurement worldwide. Media Metrix has worldwide operations in the U.K, France, Germany, Canada, Sweden, Japan and Australia. For more information about Media Metrix, please visit: www.mediametrix.com. |
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