Jon Jerde Creates New Urban District as Model to Create Value in Citymaking and Grow Community.

Real Estate/Business Editors

LOS ANGELES--(BUSINESS WIRE)--Oct. 31, 2001

$375 Million, 3.2 Million Square-Foot Mixed-Use District

Integrates Housing, Office, Cultural; Opens Nov. 1

The most advanced form of Jon Jerde's vision to regenerate America's mid-sized cities and to create communal settings that renew a public life of richness and complexity opens in Salt Lake City Nov. 1.

Developed by Salt Lake City-based The Boyer Company, the $375 million, 3.2 million square-foot mixed-use urban district integrates residential, cultural, hospitality, retail and entertainment uses.

A children's museum and planetarium join with other uses on the project's Rio Grande boulevard, creating a street experience like Third Street Promenade in Santa Monica, Calif. The Gateway is expected to become a center for community celebration during the 2002 Olympic Winter Games.

An adaptive re-use of an under-utilized industrial area, the project is located on downtown Salt Lake City's western edge on 30 acres of a former Union Pacific railway yard. The Gateway has been conceived by Jerde as a model for the regeneration of America's mid-sized cities, which began to decline when the suburbs emerged in the 1950s.

"Communal life creates value, because people come where people are," stated Jerde. "To create and grow community, The Gateway includes a complete mix of uses -- office, cultural, retail and housing, which is particularly important in that it creates a 24-hour experience."

Jerde's visionary ideas respond to today's universal interest in places which offer heightened experience and introduce a new understanding of urbanism, community and the ongoing global evolution toward connectivity.

Jerde Track Record Documents Created Value With Citymaking

The Jerde track record documents value creation with citymaking worldwide; it is estimated that Jerde projects annually attract more than 1 billion visits by residents and tourists.

Earlier projects, which total more than 35 million square feet, include Horton Plaza in San Diego, CityWalk in Universal City, The Fremont Street Experience in Las Vegas, Mall of America in Bloomington, Canal City Hakata in Fukuoka, Japan, and Buersplein in Rotterdam, The Netherlands.

Jerde's firm of Los Angeles-based urban planners and architectural designers, The Jerde Partnership International, is finishing work on more than 15 projects that will open between Nov. 1, 2001, and the end of 2003.

Among them will be Roppongi 6-6 and Dentsu world headquarters, Tokyo; Namba, Osaka; Cybercentre, Hong Kong; Core Pacific City, Taipei; Super Brand Mall, Shanghai; West Hollywood gateway; Bay Street, Emeryville, Calif.; and Palms, Las Vegas. On the boards in Europe are projects in Glasgow, Portsmouth, Rotterdam, Warsaw and Milan.