Jolene Gulley Named Publisher of Supply & Demand Chain Executive.

Industry Veteran Named to Lead Top-Rated Supply Chain Management Publication

GILBERT, Ariz. -- Cygnus Business Media, a leading diversified business-to-business media company, announced today that Jolene Gulley has been named publisher of Supply & Demand Chain Executive, the industry's most comprehensive guide to sourcing, procurement, fulfillment, logistics, payment, ERP and demand management services and solutions. She will be responsible for sales, production, marketing and new business for the magazine.

Gulley has spent more than two decades working in the supply chain industry. She was part of the original launch team of Supply & Demand Chain Executive in 2000. In 2003, she was named associate publisher. Since that time, she has pioneered media opportunities for her advertisers using both digital and traditional mediums. Website companion SDCExec.com is the industry's top education portal for professionals to learn about new products and technologies through Web seminars, podcasts, interactive tools and a new and enhanced Supply & Demand Chain Executive Buyer's Guide.

"Jolene has been responsible for successfully guiding Supply & Demand Chain Executive to become the leading news and information source for senior executives in its space, with the highest percentage of senior corporate management readers of any magazine in its industry," says Group Publisher Jann Levesque. "She has built an extensive network of contacts with all the major software and service providers, leveraging her comprehensive knowledge of supply management."

Before joining Supply & Demand Chain Executive, Gulley spent 13 years working in sales and marketing at the National Association for Purchasing Management (NAPM, now called the Institute for Supply Management, or ISM). At NAPM, she contributed to the success of the association's in-house publication. She also led the effort to build NAPM's conference and exhibit group into a significant revenue-generating unit, transforming the association's annual conference into the industry's most important, and most successful, educational event.

In November, the company announced a redesign of SDCExec.com led by Gulley which now features a fully Interactive Global Supply and Demand Chain Map, a first-of-its-kind tool that allows professionals to instantly access targeted information in order to maximize ROI in the areas of sourcing, procurement, fulfillment, logistics, payment, ERP and demand management/forecasting.

This past January, Supply & Demand Chain Executive announced a digital advertising component to SDCExec.com in the form of a fully searchable Buyer's Guide. Separated by product/service category and company listing, Supply & Demand Chain Executive Buyer's Guide offers online visitors a single, targeted resource marketplace. Companies can choose their level of exposure on the Guide from a basic listing to a Premium listing that moves the advertiser to the top of their category, allowing their brand greater exposure and click-through percentages.

"The Supply Chain Industry continues to grow and expand as companies realize the need to build relationships with their customers," says Gulley. "As it grows, Supply & Demand Chain Executive and SDCExec.com will be at the center of getting new products and opportunities in front of those professionals that are interested in tapping into new opportunities."

Supply & Demand Chain Executive reaches 55,000 professionals each month. Its website SDCExec.com provides comprehensive coverage highlighting business strategies, trends and issues on supply chain management. The magazine and website explores each area of the global enabled supply chain including demand management, sourcing and procurement, fulfillment and logistics, payment, ERP, CRM, consulting, information sharing and financing. Supply & Demand Chain Executive is read by the highest number of senior corporate executives of any supply chain publication.

Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.