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Joining the Entrepreneurial Elite.


Many books purport To convey, imply, or profess; to have an appearance or effect.

The purport of an instrument generally refers to its facial appearance or import, as distinguished from the tenor of an instrument, which means an exact copy or duplicate.


PURPORT, pleading.
 to teach you how to be an entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. . Joining the Entrepreneurial Elite, by Olaf Isachsen, shows you how to identify what kind of entrepreneur you are and the style that suits you best.

Isachsen the founder and head of the Institute for Management and Development, says that by identifying your particular style, you can capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 your natural strengths and achieve great success.

The four basic entrepreneurial types described are: administrators, who build existing businesses within known industries; tacticians, who deliver spectacular performance within a known technology; strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
, who take a concept and put it into action; and idealist i·de·al·ist  
n.
1. One whose conduct is influenced by ideals that often conflict with practical considerations.

2. One who is unrealistic and impractical; a visionary.

3.
, who turn dreams into enterprises.

The book includes a questionnaire for identifying one's style. There's also advice about capitalizing on strengths, recognizing weaknesses and profiles of successful entrepreneurs using each style. At times, Isachsen overidealizes the virtues of entrepreneurship, but as he says, it isn't about "what is the very best you possibly can.
COPYRIGHT 1997 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Huggins, Sheryl E.
Publication:Black Enterprise
Article Type:Book Review
Date:May 1, 1997
Words:156
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