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Johnson & Johnson and Merck Create New Joint Venture in Canada to Market OTC Pharmaceuticals.


NEW BRUNSWICK, N.J. & WHITEHOUSE STATION, N.J--(BUSINESS WIRE)-- Jan. 31, 1996--Johnson & Johnson and Merck & Co., Inc., two leading health-care companies, jointly announced today their intention to form a joint venture in Canada to market over-the-counter (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
) pharmaceutical products. The new entity will be called Johnson & Johnson - Merck Consumer Pharmaceuticals of Canada.

Products to be contributed from Mercks Canadian business unit, Merck Frosst Canada Inc., include OTC switches of Merck prescription products; the first will be famotidine 10 mg, which has been launched as PEPCID AC (R) in the U.S., U.K. and several other markets for the prevention and treatment of heartburn heartburn, burning sensation beneath the breastbone, also called pyrosis. Heartburn does not indicate heart malfunction but results from nervous tension or overindulgence in food or drink. . Well-known Frosst OTC brands that will be marketed by the Canadian joint venture include ENTROPHEN (R) enteric coated ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and  for arthritic and joint pain, 222 (R) analgesics Analgesics Definition

Analgesics are medicines that relieve pain.
Purpose

Analgesics are those drugs that mainly provide pain relief.
 and FLEET ENEMA enema /en·e·ma/ (en´e-mah) [Gr.] a solution introduced into the rectum to promote evacuation of feces or as a means of introducing nutrients, medicinal substances, or opaque material for radiologic examination of the lower intestinal (R).

Additional products will be contributed from Johnson & Johnsons Canadian OTC unit, McNeil Consumer Products Co., and will include KAOPECTATE (R) antidiarrheal antidiarrheal /an·ti·di·ar·rhe·al/ (-di?ah-re´al) counteracting diarrhea, or an agent that does this.

an·ti·di·ar·rhe·al
n.
A substance used to prevent or treat diarrhea.
, HISMANAL (R) antihistamine antihistamine (ăn'tĭhĭs`təmēn), any one of a group of compounds having various chemical structures and characterized by the ability to antagonize the effects of histamine.  and NICOTROL (R) nicotine smoking cessation smoking cessation Public health Temporary or permanent halting of habitual cigarette smoking; withdrawal therapies–eg, hypnosis, psychotherapy, group counseling, exposing smokers to Pts with terminal lung CA and nicotine chewing gum are often ineffective.  patch. The new unit will be based in McNeils Guelph, Ontario facility.

The creation of a joint venture in Canada follows similar moves by the two companies in the U.S. in 1989 and later in Europe. In the U.S., the venture has marketed MYLANTA (R) antacid antacid, any one of several basic substances that counteract stomach acidity (see stomach). Antacids are used by physicians to treat hyperchlorhydria, i.e., the excessive production of hydrochloric acid by the parietal cells lining the stomach.  since 1990 and recently launched PEPCID AC (R). In Europe, the joint venture has entities in the U.K., France, Germany and Spain and distributor agreements covering Scandinavia and other territories.

Ian Lang, vice-president Sales and Marketing for McNeil, will also be assuming responsibilities for the Canadian joint venture. Mr. Lang said: "The creation of Johnson & Johnson - Merck Consumer Pharmaceuticals of Canada is truly a win/win proposition for all concerned. For our consumers and retail customers, it means combining the best elements of two of Canadas premier health-care companies. We will be able to accelerate new product launches and expand OTC product lines that are well known to Canadians. For our employees, it means creating new opportunities within a strengthened organization. For our parent companies and stockholders, it will mean providing a superior return on R&D and marketing investments by accessing Mercks very strong product pipeline and Johnson & Johnsons equally strong OTC market presence and capabilities."

PEPCID AC (R) (famotidine 10 mg) is a nonprescription non·pre·scrip·tion
adj.
Sold legally without a physician's prescription; over-the-counter.
 form of Mercks highly successful prescription product PEPCID (R), and belongs to a class of drugs known as H2 receptor antagonists. These drugs act to reduce the flow of stomach acid, unlike antacids Antacids Definition

Antacids are medicines that neutralize stomach acid.
Purpose

Antacids are used to relieve acid indigestion, upset stomach, sour stomach, and heartburn.
 which neutralize acid already present in the stomach. PEPCID AC (R) has been extensively studied and has been found to both relieve heartburn -- a condition which affects four out of 10 Canadians -- and also prevent it from occurring. PEPCID AC (R) was launched in the U.S. in June 1995 and has already become the leading heartburn remedy. PEPCID AC (R) has been targeted for potential OTC status by the Canadian Health Protection Branch, which published an advisory in June 1995 for an expected launch later in 1996. -0-

ENTROPHEN (R), 222 (R) - Trademarks Merck Frosst Canada Inc.

PEPCID AC (R), PEPCID (R) - Trademarks Merck & Co., Inc., Merck Frosst Canada Inc., licensed user

FLEET ENEMA (R) - Trademark C. B. Fleet Co., Inc., Merck Frosst Canada Inc., licensed user

MYLANTA (R) - Trademark Johnson & Johnson - Merck Consumer Pharmaceuticals Co.

HISMANAL (R) - Trademark of Johnson & Johnson

KAOPECTATE (R) - Trademark of The Upjohn Company

NICOTROL (R) - Trademark of Kabi Pharmacia AB

CONTACT: United States

Johnson & Johnson Public Affairs Merck Public Affairs

Jeff Leebaw John Doorley

(908) 524-3350 (908) 423-4081

OR

Johnson & Johnson IR Merck IR

Annie Lo Jim Hinrichs

(908) 524-6491 (908) 423-6883

OR

Canada

McNeil Public Affairs Merck Frosst Public Affairs

Hilhne Carty J. Allister MacDonald

(519) 836-6500 (514) 428-2675
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 1996
Words:621
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