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John Cushman comes home.


Last summer's merger of Cushman Realty with Cushman & Wakefield was a homecoming, of sorts.

John C. Cushman III John C. Cushman, III ia an American real estate developer. He is chairman of Cushman & Wakefield, a global real estate services firm.

Cushman joined Cushman & Wakefield Inc. in New York, NY in 1963 and then opened an office in Los Angeles in 1967.
 and his twin brother Louis returned to the firm that their grandfather, J. Clydesdale Cushman, and great-uncle, Bernard Wakefield, founded in 1917.

The brothers represent their family's sixth generation to work in real estate. The seventh generation--their children--are already at it.

Since 1978, Cushman III lived and worked on the West Coast, where his renown as a broker took on mythical proportions. He became known to some as "Mr. Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. " for the volume of major deals he saw through. Others called him the "super broker."

A better description is "battle-ready," an expression Cushman often uses.

His single greatest feat took place in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 years ago, however, when he negotiated Merrill Lynch's lease at the World Financial Center--all four million SF of it.

Cushman is now Cushman & Wakefield's chairman of the board. His brother Louis is Louis I, king of Bavaria
Louis I, 1786–1868, king of Bavaria (1825–48), son and successor of King Maximilian I. He was chiefly responsible for transforming Munich into one of the handsomest capitals of Europe and for making it a center of the
 vice chairman of Cushman & Wakefield.

He still lives and works in Los Angeles, but much of his time is spent on the wing, flying across the country and abroad for business. There appear to be few places that Cushman wouldn't go for business.

Cushman Realty and Cushman & Wakefield reportedly discussed the possibility of a merger for ten years. Their alliance offers what Cushman terms "more arrows in the quiver," when it comes to serving clients throughout the world.

The combined firms now have 965 brokers in 174 offices throughout the world. The terms of the purchase were not disclosed.

Prior to the merger, Cushman Realty was a major competitor of Cushman & Wakefield's on the West Coast.

"Cushman Realty was like the special forces. We had all the tools, were agile and nimble. We could effectively operate under the radar This article is about the magazine. For other uses, see Under the Radar (disambiguation).

Under the Radar is an American magazine that bills itself as "The solution to music pollution." It features interviews with accompanying photo-shoots.
," says Cushman, sixty-years-old.

Stealth was an asset, but Cushman Realty had vulnerabilities that were often exploited by its larger nemesis Nemesis (nĕm`ĭsĭs), in Greek religion and mythology, personification of the gods' retribution for violation of sacred law; the avenger. Sometimes she was said to be the goddess of good and ill fortune. .

"We were slightly vulnerable domestically and extremely vulnerable globally," admits Cushman.

He mentions a Dallas-based firm that needed market research immediately. Cushman Realty was hard-pressed to turn around such materials quickly. That was before June 29, 2001, when the merger was publicly announced.

"96 percent of our brokers made the move to Cushman & Wakefield from Cushman Realty," says Cushman.

The integration process has been smooth, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Cushman, despite the Sept. 11 effect.

Others attest to the smooth transition, which sent ex-Cushman Realty personnel throughout the country to myriad Cushman & Wakefield offices.

"The merger has given me a much bigger view of the business. Our competitors just can't provide this level of service," says Steven Marcussen, executive director of Cushman & Wakefield's Los Angeles office.

Marcussen, a broker for twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
, worked directly with Cushman at Cushman Realty. He credited Cushman for his "can-do attitude and ability to keep his eye on the strategic goal."

Another former Cushman Realty broker--now working at Cushman & Wakefield's Washington, DC office--says that the corporate cultures are remarkably similar.

"Cushman & Wakefield realizes the importance of service. Cushman Realty was built on relationships, and that matters here also," says Lou Christopher, executive director of Cushman & Wakefield.

"There's no question that Cushman & Wakefield has the strongest talent in the business now," says Christopher, who worked at Cushman Realty for three years prior to the merger.

Christopher says that "nobody works harder" than John Cushman. "Are you asking me if I worked on Thanksgiving? Yes," says Cushman.

"I work seven days a week. I love what I do," he says.

He discussed the volume of e-mails building up inside his laptop during the interview. When the interview was over, he planned to read them--and his description made him sound like a child opening presents on Christmas morning. He wouldn't be doing this if it weren't fun. The work doesn't seem to enervate en·er·vate
v.
1. To remove a nerve or nerve part.

2. To cause weakness or a reduction of strength.



en
 him, as it would for some executives his age looking considering retirement. On the contrary, Cushman is downright perky perk·y  
adj. perk·i·er, perk·i·est
1. Having a buoyant or self-confident air; briskly cheerful.

2. Jaunty; sprightly.



perk
.

Asked if the Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis.  lease at the World Financial Center--which took 17 months to negotiate--was the biggest lease ever brokered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , he quickly responded with aplomb a·plomb  
n.
Self-confident assurance; poise. See Synonyms at confidence.



[French, from Old French a plomb, perpendicularly : a, according to (from Latin ad-; see
 that it was the biggest in the world.

When he mentioned an article that he was quoted in several years ago on the future of REITs, he boasted, "everything I predicted was right on the money."

Of the current state of the business, Cushman says that being privately held right now is particularly good.

And Cushman & Wakefield's "story"--its history and track record--is also important, even more so after last summer.

"Wall Street doesn't love the story of Trammell Crow F. Trammell Crow (born June 11, 1914, in Dallas, Texas) is an American property developer who created several famous projects, including Dallas Market Center, Peachtree Center (Atlanta, Georgia), and San Francisco's Embarcadero Center. , Jones Lang LaSalle Jones Lang LaSalle (NYSE: JLL) is a major real estate and money management services firm headquartered in the Aon Center in Chicago, Illinois and the only company in its industry making it into Fortune magazine's list of the 100 Best Places to Work in the U.S.  or Insignia," says Cushman, adding that the firm has no debt.

He discussed how the business of commercial real estate has changed over the years.

"Nowadays it just isn't possible for one person to land a big deal. The lone broker just doesn't work anymore," he says.

Back in the 1950's, says Cushman, the notion of a "lone range?" was common. But clients today "demand more." He admits that in his first ninety days at Cushman & Wakefield he has already "landed a lot of business."

"And that's because we have more arrows in the quiver now. We have more bullets now," he says, speaking metaphorically.

In his new capacity as chairman of the board, Cushman works closely with United States operations president Bruce Mosler and president/CEO Arthur Mirante. He even shares an office with Mirante at Cushman & Wakefield's midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 Manhattan headquarters.

"I couldn't be more excited about the way that we are working together," says Mirante, a friend of Cushman's for the past 31 years.

Mirante recently attended a benefit here in Manhattan with Cushman. The idea, says Mirante, was to introduce Cushman to his friends.

"But John knew more people than I did. And people knew him--the Cushman name is magical," says Mosler.

Mosler likewise spoke highly of Cushman.

"What makes him great is his capacity to put 120 percent into everything that he does. He also knows this business inside/out," says Mosler.

When Cushman isn't working, which isn't often, he spends time at the Twin Creek Ranch in Driggs, Idaho Driggs is a city in Teton County, Idaho, United States. The population was 1,100 at the 2000 census. The city is the county seat of Teton CountyGR6. . He and his brother Louis own the ranch, which sits on the western side of the Grand Teton mountain range. He is taking his family on an African safari soon, which may coincide with some business he has to take care of in Dubai.

"I've done deals everywhere," says Cushman. And it appears that Cushman has many more deals to come.
COPYRIGHT 2001 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Cushman Realty Corp.'s merger with Cushman and Wakefield
Author:Chapman, Parke
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 12, 2001
Words:1075
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