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Job growth is key ingredient: steady economy expected; consumers keep spending.


For most of last year, economy watchers waited for the other shoe to drop.

You know the one, the consumer shoe believed to be teetering on the heels of the housing slowdown.

Well, that shoe has dropped, and if you hardly noticed, you are not alone. Consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. , the, shall we say, sole of the economy, has, to be sure, lost some of the vitality of last year, but it has remained vibrant.

And chances are, it will continue to prop up the economy in 2007, albeit to a somewhat lesser extent than it did last year, economists say.

"If Southern Californians liked 2006, they'll probably like 2007," said Mark Schniepp, an economist and principal of California Economic Forecast, a reporting and tracking company in Goleta.

Economists in fact are unusually consistent in their predictions for 2007--a generally strong climate, showing some slowdown versus last year--but not enough to significantly derail de·rail  
intr. & tr.v. de·railed, de·rail·ing, de·rails
1. To run or cause to run off the rails.

2.
 the economy.

In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, a soft landing.

The reasons are many, including a modest rate of inflation, continued low unemployment and relatively strong outlook for hiring and a surprisingly stable interest rate environment.

"We surveyed 400 Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  businesses and we looked at those businesses against four dimensions, current demand, future demand expectations, future pricing trends and employment trends," said Scott Anderson Scott Anderson is the name of:
  • Scott Anderson (baseball) (1962- ), former MLB pitcher
  • Scott Anderson (Hollyoaks), a character in UK soap opera Hollyoaks
  • Scott Anderson (Journalist), Journalist and Television Presenter on Channel 31, Melbourne, Australia
, senior economist at Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, who recently completed the bank's 2006 Economic Survey. "The survey results were quite surprising in their strength. It did appear the expansion in Southern California was still very much intact."

Last year at this time it was widely expected that interest rates would begin to climb rather steadily, dampening prospects for the housing market. That slowdown, it was believed, would trickle down Trickle down

An economic theory that the support of businesses that allows them to flourish will eventually benefit middle- and lower-income people, in the form of increased economic activity and reduced unemployment.
 to consumers pockets, curtailing spending, which accounts for about two-thirds of the economy, and putting into jeopardy the economic expansion that had characterized 2005. Then came a severe run-up in oil prices with corresponding increases in gas and energy costs and expectations that the high prices would take their toll on discretionary spending.

For a while, there was some pullback Pullback

A falling back of a price from its peak. This type of price movement might be seen as a brief reversal of the prevailing upward trend, signaling a slight pause in upward momentum.
 in such things as dining out, but by and large, no such spending slowdown occurred.

Retail sales this holiday season, while not as robust as first anticipated or as strong as last year, are still expected to rise by about 2.8 percent from last year's levels.

Pricing has remained relatively stable and there are no real signs that inflation will accelerate.

Even the housing market, although frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 sellers with a glut glut pronounced as rut, slut Vox populi An excess of a service or skilled labor in a particular area. See Physician glut.  of resale homes, has not shown any real deterioration.

"It looks like southern California construction companies do report relatively softer conditions than do manufacturers and service-based businesses, but overall they still anticipate modest expansion," said Anderson. "Survey results suggest more of a flat environment in home prices rather than a lot of contraction. So bottom line, we see no real signs of significantly worsening housing conditions housing conditions nplcondiciones fpl de habitabilidad

housing conditions nplconditions fpl de logement

. We think the bulk of the housing downturn has already occurred and we might start to see marginal pickup in sales and building materials Building materials used in the construction industry to create .

These categories of materials and products are used by and construction project managers to specify the materials and methods used for .
."

Several unexpected events occurred to balance the somewhat softer housing market. Energy prices moderated. The manufacturing sector showed surprising strength. And a flood of investments coming from China and some other countries helped to keep interest rates low.

"Pundits anticipated a rise in interest rates, but the decline fooled many of the pundits," said Daniel Blake, director of the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 Economic Research Center referring to an unexpected drop in mortgage rates to around 6 percent that occurred late last year.

There are still some clouds on the horizon--inflation, a lingering question about what will happen on the housing front and the auto sector, which has been particularly hard-hit by the rise in energy prices.

Some say the warning signs are overrated Overrated was a Horde World of Warcraft guild, based on the US Black Dragonflight Realm. On November 2 2006, the majority of the guild members were indefinitely banned from the game for use of (or directly benefiting from) a third-party "wall-hack", used to bypass content .

"Gasoline? I don't think that's an issue," said Schniepp. "Here's another area where consumers and everybody whines about it, but at the same time that they're whining, they're buying SUVs."

But even those for whom signs of concern still linger, there are plenty of reasons for optimism including the moderation in energy prices and mortgage rate decreases.

The Wells survey showed continued optimism for manufacturers, earlier thought to be the weakest link in the chain.

"Southern California manufacturers were the most optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
 of all the other sectors we talked to," said Anderson. "I think the weaker dollar is playing a roll here. At least from a pricing standpoint, U.S. manufacturing is much more competitive than it has been over the last two or three years."

Employers overall, including those in the Valley area, are planning to continue hiring in 2007.

"We got some good news with aerospace companies ramping up production, so all in all it just looks like more moderate growth going forward in 2007," said Blake, who is forecasting that employment growth in the Valley will rise by 1 percent to 1.3 percent this year.

Finally, consumer confidence remains strong. The perceived wealth created by rising home values that boosted consumer sentiments may not persist. But in its place, the stock market has risen dramatically.

"What many economists missed is, yes, we're probably going to see some softening of home prices--nationally down 3 percent," said Anderson. "But offsetting those losses are strong gains in equity wealth. A 3 percent decline in housing will wipe out $70 billion in household wealth, but stock gains are equivalent to $3.4 trillion. So on net, household wealth is at an all-time high."

++

BY SHELLY GARCIA

Senior Reporter
COPYRIGHT 2007 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Garcia, Shelly
Publication:San Fernando Valley Business Journal
Geographic Code:1U9CA
Date:Jan 8, 2007
Words:914
Previous Article:Job growth is key ingredient: higher skilled positions in greater demand.(2007 Good Expectations)
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