Jo Sullivan leaving ASPCA For CDR fundraising group.

Jo Black Sullivan, who ran the highly successful fundraising programs for the American Society for the Prevention of Cruelty to Animals (ASPCA), is leaving the New York City-based animal rights group to join CDR Fundraising Group in Bowie, Md.

She will be joining the firm as senior director of integrated marketing and manager of direct response television (DRTV). In this newly created position, Sullivan will focus on the strategic expansion of CDR's already ample suite of services. Sullivan spent a decade at ASPCA, where she most recently served as executive vice president of external affairs.

"Jo has helped to revolutionize direct response fundraising in this country," said Geoffrey Peters, president and CEO of CDR Fundraising Group. "I am thrilled that Jo will now bring her amazing vision and creativity to CDR. Now all of our new and existing clients will have access to one of our industry's most innovative thinkers and a leader in multi-channel integrated fundraising."

[ILLUSTRATION OMITTED]

During her time at the ASPCA, Sullivan managed the organization's fundraising efforts, which led to revenue growth of over 500 percent, as well as the launch of several key initiatives, including the ASPCA's highly successful direct response television campaign including the "Sarah McLachlan appeal." Her fundraising and marketing efforts on behalf of the ASPCA led to the organization's recognition as the 2009 Nonprofit of the Year by the Direct Marketing Association Nonprofit Federation (DMANF). Prior to joining the ASPCA, Sullivan managed a number Of international promotional and direct marketing campaigns.

Peters said that CRD is developing a DRTV program for its various clients and that Sullivan will be a part of that growth.

"CDR is a pioneering leader in fundraising world, and I am thrilled that I will be a part of the company's future," said Sullivan. "I can't wait to work with Geoff and the entire CDR team to advance their vision of serving nonprofits by constantly innovating and developing new strategies."

Sullivan is the second major nonprofit direct response fundraiser to leave for the for-profit world in the past few weeks. Angie Moore left a senior management position at the American Cancer Society in Atlanta to join database and strategy firm Merkle in Columbia, Md.

Sullivan will begin working with CDR in November, joining the Firm full-time after the first of the year.