Jewish Community Foundation of Los Angeles Announces New Radio Spot Featuring Comedian David Steinberg; Ad Tackles Serious Subject Matter in Whimsical Way.

LOS ANGELES -- The Jewish Community Foundation of Los Angeles (The Foundation) announced the launch of a new 60-second radio advertisement featuring comedian-director David Steinberg which will run on KNX and KFWB stations through the end of the year.

The ad, created by Dailey and Associates of Los Angeles, draws upon Steinberg's sense of humor and concern for the community. In the spot, Steinberg says he began to feel charitable after he noticed his blood pressure was down and his stocks were up. He began to explore options for starting his own charity and learned about The Foundation, which would allow him to establish a charitable fund in his family's name and distribute money to various organizations, Jewish and otherwise. "I got so excited," Steinberg concludes, "that my blood pressure went up! But it was for a good cause."

The ad was written by Dailey Chairman Cliff Einstein, who, in addition to his long and accomplished career in advertising, has a rich family lineage in comedy (his brothers are Bob "Super Dave Osborne" Einstein and the actor Albert Brooks) upon which he also drew.

"I've known David for a very long time," Einstein said. "I love his wit. We look at life in much the same way. Blood pressure is a big part of our conversations."

"Blood pressure aside, we are honored that a humorist of David Steinberg's stature would lend his vast talent to further The Foundation's mission," said Marvin I. Schotland, president and chief executive officer of the organization, Los Angeles' largest manager of charitable assets for Jewish philanthropists. "David is a luminary in his profession and we are fortunate to have him as a friend of The Foundation. Further, the subtle wit and creativity of Cliff Einstein's script, written specifically with David in mind, demonstrates how the serious subject of charitable giving can be deftly promoted in a light-hearted, amusing way."

Born in Canada, Steinberg is known for his guest appearances in the '60s on The Smothers Brothers Comedy Hour, as well as for being the youngest guest host of "The Tonight Show with Johnny Carson." In addition to his various acting roles, Steinberg also directs television shows, movies and commercials. In fact, his work as a director on "Seinfeld" earned him an Emmy nomination while his directorial work in advertisements garnered two Clio Awards, the advertising equivalent of the Academy Awards.

Steinberg agreed to work on the spot on a pro-bono basis to help support a good cause, but this is not The Foundation's first venture with celebrity spokepersons. Other celebrities who have donated their time and talent include "Star Trek's" Leonard Nimoy and his wife, Susan Bay Nimoy, who did radio spots for the organization in 2004; ads featuring David Schwimmer of "Friends" ran in 2002 and 2003.

About The Foundation

Established in 1954, the Jewish Community Foundation is the largest manager of charitable assets and the leader in planned giving solutions for Greater Los Angeles Jewish philanthropists. The Foundation currently manages assets of more than $550 million and according to the National Foundation Center, ranks among the ten largest Los Angeles foundations (based on assets). In 2004, The Foundation and its 1,000-plus donors distributed $43 million in grants to more than 1,300 organizations with programs that span the range of philanthropic giving.

Note to Editors: Photograph and MP3 recording of advertisement are available upon request.