Jerusalem Studios' deal with Sun Wah.

Israel's leading production studio, Jerusalem Capital Studios (JCS), has signed a strategic cooperation agreement with Hong Kong's Sun Wah Group (SWG). Under terms of the agreement, JCS will advise SWG on advancing Israeli media and advertising technologies in China, including postproduction, visitor centers, and production of entertainment, imaging and cellular content.

The deal will concentrate on implementing in China advanced Israeli technologies in the fields of media and interactive advertising, developed by Israeli companies with which JCS has ongoing business relations.

SWG is one of the largest businesses in Hong Kong, China and all of Asia, with a yearly turnover of over U.S.$5 billion. SWG entered the media field three years ago via Sun Wah Media Group, which is involved mainly in movie and TV serial production and distribution, movie house operation, importing and distributing movies to China, book publishing, and running the Chinese entertainment site Mandarinnet.com.

JCS Group began its penetration of the Chinese communication and cellular market in 2004. At that time, cellular content company Chooz, owned by JCS, signed a cooperation agreement with a Chinese company interested in the localization of a large amount of Chooz's content for the Chinese cellular market and the adaptation of this content in China.

Shortly after, JCS won a Chinese postproduction tender and provided Shenzhen TV--one of Chinas leading TV networks--with branding and full screen design for its satellite channel. JCS is now supplying creative services via JCS Post Production. JCS will take part in the branding and packaging of Shenzen TV.