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Jerry Boone Named Harrah's Entertainment Senior Vice President of Human Resources.

Harrah's Entertainment, Inc. has named Jerry Boone Senior Vice President of Human Resources, effective upon receipt of required regulatory approvals.

(Logo: http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO)

Boone succeeds Marilyn Winn, who has been named Senior Vice President of Las Vegas Operations for Harrah's. Previously, Boone served as Vice President of Human Resources at Harrah's New Orleans.

In his new position, Boone will be responsible compensation and benefits; developing Harrah's human resources policies and strategies; executive recruitment and development; training; employee and labor relations; and internal communications. He will report to Gary Loveman, Harrah's President and Chief Executive Officer.

"Harrah's strategy to enhance customer loyalty as a key driver to sustainable growth requires a demonstrated ability to attract, develop and retain a talented, highly motivated workforce," Loveman said. "It is with great confidence that we turn over this crucial mission to Jerry. He has a varied and distinguished career, most recently as an executive at two of our most successful properties. I am certain Jerry will continue to excel in his new role."

Boone joined Harrah's in 1995 as Vice President and General Counsel at Harrah's Atlantic City. In 1997 and 1998, he served as one of two gaming industry representatives on the board of the New Jersey Casino Reinvestment Development Authority, making him the first African-American to serve on this board.

Boone later served as Vice President-Gaming Executive Development for Harrah's Entertainment and Vice President of Gaming Operations at Harrah's New Orleans before taking over as Vice President of Human Resources at the property in 2000.

Prior to joining Harrah's, Boone operated a private law practice. From 1991 to 1994, he served as Solicitor General of the State of New York. Prior to this position, Boone practiced law with the New York State Attorney General's Office and the U.S. Department of Transportation.

Boone holds a J.D. degree from Boston College Law School and a B.A. degree from Columbia College.

Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 25 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah's is available at http://www.harrahs.com/.

CONTACT: Media, Gary Thompson, +1-702-407-6529, or Investors, Brad Belhouse, +1-702-407-6367, both of Harrah's Entertainment, Inc.

Web site: http://www.harrahs.com/

Company News On-Call: http://www.prnewswire.com/comp/417238.html
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Publication:PR Newswire
Geographic Code:1USA
Date:Mar 23, 2004
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