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Jenna Jameson Stars in Adidas Video Podcast; First in Innovative Campaign for adiColor.


SCOTTSDALE, Ariz. -- Adult mega star Jenna Jameson stars in the first of a series of innovative advertising podcasts created for sneaker maker Adidas.

In the latest example of Jameson's ability to cross-over from adult to mainstream cultural activities, Jameson pounds the living daylights out of six cute little gophers that keep popping out of a coin-fed machine. The White podcast is part of the revival of adiColor, a 1983 Adidas campaign in which Adidas shoes could be personalized with colorful markers.

In the podcast ad created by the hot New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 design studio Tronic, Jameson does vigorous battle in a game of whack-a-mole, then collapses as the camera pans slowly down the curves of her heaving body, clad in a white halter halter

the simplest form of restraint for the head of farm animals. Comprises a poll strap, a nose band and a halter shank that brings the ends of the nose band together under the mandible. Made of leather or cotton or manila rope.
 top with a plunging neckline neckline

The line that connects the two lowest points on the intermediate declines of a head-and-shoulders chart pattern. In an inverted head-and-shoulders formation, the neckline connects the two intermediate tops.
 and white short-shorts. The campaign launched this week and is being promoted through an aggressive viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses.  program.

"I had a blast making the commercial and was thrilled when I got to see the final product," says Jameson. "I love Adidas and was so excited to be asked to participate in the ad. I feel fortunate to be part of the campaign."

"Apparently we now have adiporn, but don't get too excited--it is work safe," says CoolHunting.com blogger Josh Rubin in a review of the Podcast ad (http://coolhunting.com/archives/2006/03/adicolor_podcas.php). Vivian Rosenthal and Jesse Seppi were the Tronic Studio creative team on the project.

The White podcast is part of the adiColor Video Podcast Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures.  project, in which seven exciting and culturally relevant young directors and artists were commissioned to create an adiColor Video Podcast. The podcasts update memorable ads from the 1980s for adiColor shoes, which have subsequently achieved cult status among sneaker heads and collectors around the world.

The podcasts are hosted on iTunes as well as adidas.com/adiColor.

About Jenna Jameson:

Jenna Jameson is the leading female adult star of all time and, says New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Magazine, is a "cultural icon A cultural icon is an object or person which is distinctive to, or particularly representative of, a specific culture. An example is the bowler hat which could be considered an English cultural icon. Others include tea, The Beatles and association football. ." She controls her own film production company and is the chairwoman of ClubJenna, Inc., which handles the Web activities for more than a dozen top adult stars, manages the careers of six ClubJenna Girls and operates the online retail store ClubJennaMall.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 3, 2006
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