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Jeff Johnson Takes Helm of New York's Cramer-Krasselt/Hampel Stefanides.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Jeff Johnson, long-time New Yorker and recent president and chief executive officer of WestWayne, today will take the helm of Cramer-Krasselt/Hampel Stefanides, the New York office of Chicago-based Cramer-Krasselt (C-K). As general manager, he will oversee the newest and hottest office of the fourth largest independent agency, which was recently awarded two Gold and one Silver Effie, was a finalist for the Grand Effie and received two Bronze Lions at Cannes for clients such as CareerBuilder.com, Corona Beer, AirTran Airways AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. AirTran operates over 750 daily flights throughout the eastern USA and the Midwest, including over 270 daily departures from , Heinz, Ski-Doo and Evinrude.

C-K opened its New York office in fall 2004 and spent 2005 adding a number of significant clients, including HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 Video, Yellow Tail wine, GlaxoSmithKline Consumer Healthcare, Asheville (N.C.) Tourism, Comcast Spotlight Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,500 people across the United States. , George Duboeuf wine and MeadWestvaco, among others. Johnson's arrival coincides with the agency's move this month to new quarters at 7 West 22nd St., the space formerly occupied by BBH BBH Brown Brothers Harriman (investment bank)
BBH Bartle, Bogle, Hegarty (advertising agency)
BBH Bouncing Busy Hour
BBH Blueback Herring (FAO fish species code) 
.

Said Peter Krivkovich, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of C-K: "I have spent a long time searching for the right general manager for New York. Jeff combines something that is very rare in one individual: he's a recognized world-class strategic planner, has a track record for building agencies and winning significant business, and has done both at the forefront of 360-degree thinking. He's perfectly aligned with our unique culture, which has been the driving force behind our rapid growth."

With Johnson, C-K adds an agency and consumer brands executive with diverse experience that, in many ways, mirrors C-K's integrated brand of communications. During his six-year tenure as president and CEO of WestWayne, he led a major business turnaround with over $200 million in new business growth. He spent five years with Wells Rich Greene BDDP in New York as executive vice president and managing partner overseeing the agency's new business efforts and managing strategic relationships with financial giants Chase and the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
, among others. At Scali, McCabe, Sloves Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, and Marvin Sloves.

Their ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named to the top 100 ad campaigns by
 in New York, he was executive vice president of strategic business development working with Volvo and Chase. Early in his career, Johnson served as director of consumer behavior at both J. Walter Thompson Walter Thompson refers to:
  • Walter H. Thompson, bodyguard of Winston Churchill for eighteen years between 1921 and 1945.
  • Walter P. Thompson, President of the University of Saskatchewan 1949-1959.
 and Benton & Bowles in New York.

Between agency stints, Johnson had tours with Gallo Winery and The Limited's Structure retail chain, the latter as vice president and marketing director where he helped elevate the brand toward the growing, affluent youth target during the late '90s.

Over the past year, Johnson established Hourglass hourglass, glass instrument for measuring time, usually consisting of two bulbs united by a narrow neck. One bulb is filled with fine sand that runs through the neck into the other bulb in an hour's time.  Consulting where he focused on positioning, strategy and business development for clients like the U.S. Department of Defense. He also wrote a non-fiction book, "The Hourglass Effect," which features social commentary on the psychological hurdles facing the boomer generation. The book will be published this fall.

Said Johnson: "When you have an agency that takes Corona past Heineken as the number one import with one-third the budget; drives Ski-Doo past Polaris with a branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster.  series; takes CareerBuilder.com past Monster.com to become the number one job site with a Gold Effie- and Bronze Lion-winning campaign; and helps make Yellow Tail the number one selling wine in less than two years with a creative viral campaign; you know this is one hot agency. I like that kind of category-changing thinking and plan to help make C-K even hotter."

Johnson earned his master's and doctorate degrees in social/personality psychology from New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . He completed his undergraduate work at Williams College Williams College, at Williamstown, Mass.; coeducational; chartered 1785, opened as a free school 1791, became a college 1793, named for Ephraim Williams. The Williams campus, noted for its fine old buildings, includes West College (1790), the Van Rensselaer Manor  where he graduated Phi Beta Kappa/magna cum laude.

About Cramer-Krasselt

Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States, with 2005 billings exceeding $642 million - a 15.3 percent growth over 2004. Frequently featured for its creativity, the agency is headquartered in Chicago, with offices in New York, Milwaukee and Phoenix. Its client list is representative of major brands across virtually every industry. They include: AirTran Airways, CareerBuilder.com, Cellular South, Corona Beer, EFFEN Vodka, HBO Video, H. J. Heinz Co., Hyatt Hotels, KeyBank Corp., Master Lock, Spice Islands, Steve Madden Shoes, Ski-Doo, Takeda Pharmaceuticals (Rozerem) and WellCare Health Plans. Cramer-Krasselt's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  subsidiary, CKPR, is ranked among the nation's top 15 PR agencies. For more information, visit Cramer-Krasselt at http://www.c-k.com .
Fact Sheet/ Career Timeline

                          Jeffrey L. Johnson
                            General Manager
                       Cramer-Krasselt/New York


2006       Joins Cramer-Krasselt as first general manager of New York
           office.

2005-2006  Hourglass Consulting - New York
           President

           Author, "The Hourglass Effect" (fall 2006)

1999-2005  WestWayne - Atlanta and Tampa
           President and CEO

1996-1999  Structure (a division of The Limited) - Columbus, Ohio
           Vice President, Marketing Director

1991-1996  Wells Rich Greene BDDP - New York
           Executive Vice President, Managing Partner

1985-1991  Scalli, McCabe, Sloves - New York
           Executive Vice President, Director of Strategic Business
           Development

1983-1985  J. Walter Thompson - New York
           Vice President, Director of Consumer Behavior

1982-1983  Gallo Winery - Modesto, Calif.
           Marketing Manager, New Product Development

1980-1982  Benton & Bowles - New York
           Senior Project Director, Research Department
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 17, 2006
Words:810
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