Jeff Johnson Takes Helm of New York's Cramer-Krasselt/Hampel Stefanides.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Jeff Johnson, long-time New Yorker and recent president and chief executive officer of WestWayne, today will take the helm of Cramer-Krasselt/Hampel Stefanides, the New York office of Chicago-based Cramer-Krasselt (C-K). As general manager, he will oversee the newest and hottest office of the fourth largest independent agency, which was recently awarded two Gold and one Silver Effie, was a finalist for the Grand Effie and received two Bronze Lions at Cannes for clients such as CareerBuilder.com, Corona Beer, AirTran Airways AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. AirTran operates over 750 daily flights throughout the eastern USA and the Midwest, including over 270 daily departures from , Heinz, Ski-Doo and Evinrude. C-K opened its New York office in fall 2004 and spent 2005 adding a number of significant clients, including HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy Video, Yellow Tail wine, GlaxoSmithKline Consumer Healthcare, Asheville (N.C.) Tourism, Comcast Spotlight Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,500 people across the United States. , George Duboeuf wine and MeadWestvaco, among others. Johnson's arrival coincides with the agency's move this month to new quarters at 7 West 22nd St., the space formerly occupied by BBH BBH Brown Brothers Harriman (investment bank) BBH Bartle, Bogle, Hegarty (advertising agency) BBH Bouncing Busy Hour BBH Blueback Herring (FAO fish species code) . Said Peter Krivkovich, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of C-K: "I have spent a long time searching for the right general manager for New York. Jeff combines something that is very rare in one individual: he's a recognized world-class strategic planner, has a track record for building agencies and winning significant business, and has done both at the forefront of 360-degree thinking. He's perfectly aligned with our unique culture, which has been the driving force behind our rapid growth." With Johnson, C-K adds an agency and consumer brands executive with diverse experience that, in many ways, mirrors C-K's integrated brand of communications. During his six-year tenure as president and CEO of WestWayne, he led a major business turnaround with over $200 million in new business growth. He spent five years with Wells Rich Greene BDDP in New York as executive vice president and managing partner overseeing the agency's new business efforts and managing strategic relationships with financial giants Chase and the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. , among others. At Scali, McCabe, Sloves Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, and Marvin Sloves. Their ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named to the top 100 ad campaigns by in New York, he was executive vice president of strategic business development working with Volvo and Chase. Early in his career, Johnson served as director of consumer behavior at both J. Walter Thompson Walter Thompson refers to:
Between agency stints, Johnson had tours with Gallo Winery and The Limited's Structure retail chain, the latter as vice president and marketing director where he helped elevate the brand toward the growing, affluent youth target during the late '90s. Over the past year, Johnson established Hourglass hourglass, glass instrument for measuring time, usually consisting of two bulbs united by a narrow neck. One bulb is filled with fine sand that runs through the neck into the other bulb in an hour's time. Consulting where he focused on positioning, strategy and business development for clients like the U.S. Department of Defense. He also wrote a non-fiction book, "The Hourglass Effect," which features social commentary on the psychological hurdles facing the boomer generation. The book will be published this fall. Said Johnson: "When you have an agency that takes Corona past Heineken as the number one import with one-third the budget; drives Ski-Doo past Polaris with a branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. series; takes CareerBuilder.com past Monster.com to become the number one job site with a Gold Effie- and Bronze Lion-winning campaign; and helps make Yellow Tail the number one selling wine in less than two years with a creative viral campaign; you know this is one hot agency. I like that kind of category-changing thinking and plan to help make C-K even hotter." Johnson earned his master's and doctorate degrees in social/personality psychology from New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . He completed his undergraduate work at Williams College Williams College, at Williamstown, Mass.; coeducational; chartered 1785, opened as a free school 1791, became a college 1793, named for Ephraim Williams. The Williams campus, noted for its fine old buildings, includes West College (1790), the Van Rensselaer Manor where he graduated Phi Beta Kappa/magna cum laude. About Cramer-Krasselt Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States, with 2005 billings exceeding $642 million - a 15.3 percent growth over 2004. Frequently featured for its creativity, the agency is headquartered in Chicago, with offices in New York, Milwaukee and Phoenix. Its client list is representative of major brands across virtually every industry. They include: AirTran Airways, CareerBuilder.com, Cellular South, Corona Beer, EFFEN Vodka, HBO Video, H. J. Heinz Co., Hyatt Hotels, KeyBank Corp., Master Lock, Spice Islands, Steve Madden Shoes, Ski-Doo, Takeda Pharmaceuticals (Rozerem) and WellCare Health Plans. Cramer-Krasselt's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most subsidiary, CKPR, is ranked among the nation's top 15 PR agencies. For more information, visit Cramer-Krasselt at http://www.c-k.com .
Fact Sheet/ Career Timeline
Jeffrey L. Johnson
General Manager
Cramer-Krasselt/New York
2006 Joins Cramer-Krasselt as first general manager of New York
office.
2005-2006 Hourglass Consulting - New York
President
Author, "The Hourglass Effect" (fall 2006)
1999-2005 WestWayne - Atlanta and Tampa
President and CEO
1996-1999 Structure (a division of The Limited) - Columbus, Ohio
Vice President, Marketing Director
1991-1996 Wells Rich Greene BDDP - New York
Executive Vice President, Managing Partner
1985-1991 Scalli, McCabe, Sloves - New York
Executive Vice President, Director of Strategic Business
Development
1983-1985 J. Walter Thompson - New York
Vice President, Director of Consumer Behavior
1982-1983 Gallo Winery - Modesto, Calif.
Marketing Manager, New Product Development
1980-1982 Benton & Bowles - New York
Senior Project Director, Research Department
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