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Jean jockeying.


The founding designers of Habitual Regular or customary; usual.

A habitual drunkard, for example, is an individual who regularly becomes intoxicated as opposed to a person who drinks infrequently.
, one of a number of brands duking it out in the premium jean market, have left Los Angeles-based parent company Pacific Marketing Works Inc.

Pacific Marketing is searching for designers to replace husband-and-wife team Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 and Nicole Colovos, whose last Habitual collection is for the fall-winter season this year. Women's Wear Daily Women's Wear Daily (WWD) is a fashion-industry trade journal sometimes called "the bible of fashion."[1][2] It is the flagship journal of Fairchild Publications, Inc.[3] WWD's publisher is Ralph Erardy, Sr.  first reported the departure of the pair.

"Pacific Marketing Works ... will continue to foster the ongoing evolution of Habitual into a global lifestyle brand, expanding the current product offerings, increasing brand awareness, and broadening the customer base," the company said in a statement.

Habitual may have additional competition. The Colovos' could start another apparel brand, but they could not be reached for comment on their plans. The duo started Habitual in 2001 and gave the denim brand its characteristic Maltese Maltese (môltēz`), breed of very small toy dog of obscure origin that was widely popular in Europe by the beginning of the 19th cent. It stands about 5 in. (12.7 cm) high at the shoulder and weighs from 2 to 7 lb (0.9–1.4 kg).  cross back-pocket design.
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Title Annotation:MARKETPLACE; Habitual brand has seperated from parent company Pacific Marketing Works Inc.
Comment:Jean jockeying.(MARKETPLACE)(Habitual brand has seperated from parent company Pacific Marketing Works Inc.)
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Apr 10, 2006
Words:140
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