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Java Post Productions wired for growth: film companies know that what happens post-production can take a show from ordinary to extraordinary. The growing demand for high-end visual effects and enhancement is driving Java Post's expansion.


Java Post Productions might have started out as the solution to one film company's challenges, but has quickly become an integral part of the entire film and television industry in Saskatchewan Saskatchewan, province, Canada
Saskatchewan (səskăch`əwən, –wän', săs'–), province (2001 pop. 978,933), 251,700 sq mi (651,903 sq km), W Canada.
.

Java Post owner Jack Tunicliffe, a former partner in Regina-based Westwind Pictures, says that having to do high-end post-production work in Toronto or Vancouver was not only inconvenient in·con·ven·ient  
adj.
Not convenient, especially:
a. Not accessible; hard to reach.

b. Not suited to one's comfort, purpose, or needs: inconvenient to have no phone in the kitchen.
, it was eating into dwindling dwin·dle  
v. dwin·dled, dwin·dling, dwin·dles

v.intr.
To become gradually less until little remains.

v.tr.
To cause to dwindle. See Synonyms at decrease.
 profit margins.

[ILLUSTRATION OMITTED]

"Even though my career was built on producing and directing, I had a technical background and had always enjoyed the finishing part of film and television production," he says. "When non-linear digital editing became possible a dozen or so years ago, I saw an opportunity to develop a post-production facility here."

Starting with one standard-definition editing suite in 1995, Tunicliffe quickly found that the facility he planned to use strictly for Westwind's work was in great demand by others. "Everyone was knocking on our door, so one editing suite soon became two and growth has continued from there. By June we will have a total of two standard-definition and four high-definition suites as well as a 3D animation suite," he says.

Among those who beat a path to the company's door was Verite vé·ri·té  
n.
Cinéma vérité.
 Films' Virginia Thompson Virginia Thompson was a Canadian figure skater. She competed in ice dance with William McLachlan. They won three national titles, and one silver medal and a bronze at the World Figure Skating Championships. , the executive producer for Corner Gas, renegadepress.com and the Incredible Story Studio.

Thompson Thompson, city, Canada
Thompson, city (1991 pop. 14,977), central Man., Canada, on the Burntwood River. A mining town, it developed after large nickel deposits were discovered in the area in 1956.
 says the actual shooting of a television show is only a portion of what's involved in bringing a production to the broadcast stage. "We expected to be spending half of our time out-of-province doing visual post-production, so Java Post is absolutely crucial to the film and television industry in Saskatchewan," Thompson explains. "Jack and his staff are exceptionally creative at coming up with technical solutions to complex problems. We needed a lot of high-end visual effects for the Incredible Story Studio, and time and time again, Java Post delivered the wow factor."

In addition to visual effects and final editing services, Java Post uses cutting edge, high-definition colour correction software to transform raw footage and bring it to broadcast standard. At its most basic level, colour correction matches each scene to the next to provide a seamless visual look for television, film and commercial projects. Java Post's work goes far beyond that.

"Less sophisticated colour correction systems provide limited control--kind of like adjusting the tint 1. TINT - Interpreted version of JOVIAL.

[Sammet 1969, p. 528].
2. tint - hue
 on your TV. The system we use is very powerful and enables secondary correction. We can isolate isolate /iso·late/ (i´sah-lat)
1. to separate from others.

2. a group of individuals prevented by geographic, genetic, ecologic, social, or artificial barriers from interbreeding with others of their kind.
 colours and change an entire scene, or a small detail like eye colour, completely," says Tunnicliffe. "The visual look of a scene has a direct effect on how the viewer feels about the show. What is originally shot and what comes out at the other end of the process are often very different."

While Tunnicliffe is proud that Java Post has built its technology beyond the local marketplace, he is not content with the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. . "I have a burning desire never to say 'I wish we could do something' to a client," he says.

To that end, Tunnicliffe spends considerable time testing and evaluating new technology. "I do beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  for a number of software companies. It's a huge benefit to be able to influence the development of a new tool to make sure it will work for you. And it helps to develop the connections that mean better tech support in the future, and the opportunity to point software developers in the direction you want them to go."

[ILLUSTRATION OMITTED]

"Jack is an absolute gem gem, ornamental mineral or organic substance
gem, commonly, a mineral or organic substance, cut and polished and used as an ornament. Gems also are used as seals (items of assurance) and as talismans (good-luck charms). For birthstones, see month.
 for this province," says Thompson. "He has an incredible knowledge base that he shares by training most of Saskatchewan's post-production people, and he is connected to all the latest technology. Jack could be a success anywhere. It's just wonderful that he brings all that knowledge and all those connections to Saskatchewan."
COPYRIGHT 2007 Sunrise Publishing Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:FILM INDUSTRY
Author:Bowler, Donna
Publication:SaskBusiness
Geographic Code:1CANA
Date:Mar 1, 2007
Words:628
Previous Article:Saskatchewan organics on the world stage.(Provincial Update)
Next Article:Estevan region.(Industry News)
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