JangoMail Gets Trigger Happy.DAYTON, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. -- JangoMail today announced the addition of Triggers to its innovative web-based e-mail See Internet e-mail service and HTML e-mail. marketing application. Triggers allow users to send timed, automated follow-up e-mails to recipients based on actions on previous e-mail campaigns. Want to send an automated follow-up e-mail exactly one hour after a recipient clicks a link on your first e-mail? No problem. Want to send an automated thank-you e-mail immediately after a visitor lands on the "Purchase Confirmation" page of your web site? Sure, just setup a "web page action" trigger. "Triggers makes follow-up e-mail communication a snap," explains Ajay Goel, President of JangoMail. "Sending automated follow-up e-mails based on recipient action allows our customers to send highly relevant communications to just the recipients that will be most likely to act." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Goel, practical applications for Triggers are countless, including:
1. Offering customer service to recipients who show interest in
your product by clicking a link in an e-mail to the product's
web page
2. Sending subsequent information to recipients who have shown
interest in your company/product by opening or clicking a link
in an e-mail
3. Thanking a recipient who purchases a product from your web site
JangoMail has added the Triggers feature to its long list of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , segmentation, and automation features, including Behavioral Targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. , which allows sending a mass e-mail to just those recipients that have exhibited certain past behaviors, mail-merge style personalization, Dynamic Messaging which allows different content to be sent to different recipients based on their demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want , and Embedded URLs, which allows an e-mail message to pull content from a web site in real time. With the addition of Triggers, JangoMail now provides the highest and most granular level of content personalization and e-mail list segmentation possible of any e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. system available. About JangoMail JangoMail is a market leader in on-demand email software solutions for permission-based email marketing. More than 1,000 organizations on six of the seven continents rely on JangoMail to send personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , targeted e-mails to their customers and prospects. JangoMail sports a number of unique features in the web-based e-mail marketing service industry, including direct connectivity to customers' external databases. To learn more, go to http://www.jangomail.com. |
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