James M. Rose Named Chief Executive Officer of Mosaic.

DALLAS -- Mosaic Sales Solutions Corp., a field sales and marketing company whose people are changing the way brands connect with consumers, today announced James M. Rose has been named as chief executive officer effective immediately. He succeeds the acting CEO, Al Castaldi, senior managing director at JLL Partners, Inc., a private equity firm that controls Mosaic.

Rose joins Mosaic from his position as chief executive officer for Media Planning Group (MPG) North America, a unit of the Havas Global Advertising Agency (Euronext Paris:HAV.PA)(Nasdaq:HAVS) network, based in New York.

"We are delighted to have Jim lead the team at Mosaic," said Al Castaldi. "Jim is a visionary who has quickly developed winning strategies in the businesses he has run. His ability to combine this insight with the operating and leadership skill to deploy those strategies will greatly benefit Mosaic and its clients."

Castaldi continued: "Jim is an insightful, action-oriented leader whose strengths complement those of Mosaic's two national presidents, Bill Lee and Tony Lasorda."

Bill Lee, president, Mosaic USA, added: Jim's extensive background in marketing and retail-oriented companies will add enormous value to Mosaic as we continue to innovate in the consumer-centric marketplace."

"I have been very impressed with the strength of Mosaic's management team and the quality of services it offers its clients," remarked Rose. "I view my role as an exciting opportunity to be associated with the leader in the field sales and marketing industry and believe my experiences will enable Mosaic to build upon its successes," said Rose.

During his tenure at MPG, which is one of the largest full-service media planning and buying companies in the U.S. and Canada, Rose expanded and upgraded the company's product offer, added major analytical capabilities and repositioned the business as a trusted and innovative marketing advisor to its clients. Prior to his role at MPG, Rose served as chief executive officer for numerous organizations, including QXL Ricardo PLC, based in London, where he led the process of taking the company public on both the London Stock Exchange and NASDAQ. Rose also served as CEO for United Business Media PLC and Blackwell Ltd. (UK), and during his six-year tenure at AC Nielsen Company, Inc. held several operational, commercial and senior management roles in the U.S. and Europe, including managing the entire field force and data acquisition capabilities of the company in the U.S.

Rose received a masters in business administration from Northwestern University's Kellogg Graduate School of Management and an undergraduate degree from Northern Illinois University.

Photo available upon request.

About Mosaic

For forward-thinking companies intent upon optimizing their brand investment, Mosaic (www.mosaic.com) is the field sales and marketing company whose people are changing the way brands connect with consumers. Mosaic provides "people-facing" solutions in consumer and business-to-business environments through dedicated client teams in merchandising, selling, customer acquisition and event marketing service areas. Mosaic's field specialists embody the image and soul of the brands they represent, providing clients a solution for the last three feet of the sale that maximizes ROI.