Jambo Announces Strategic Partner Recruitment Program; Emerging Leader in True Pay Per Call Formalizes Outreach to Lead Generation Community.

AGOURA HILLS, Calif. -- Jambo (www.jambo.com), the innovator and leading provider of solutions that effectively connect people and businesses from the Internet to the phone, today formally unveiled a strategic partner recruitment program, providing companies and strategic business partners with an opportunity for ground-level involvement in the biggest advancement in local search and pay-for-performance advertising to date -- the evolution from the click to the call.

The announcement comes on the heels of Jambo's launch of the industry's first true Pay Per Call solution and its agreement with InfoSpace Inc. (NASDAQ:INSP), a leader in private-label search and online directory services. The agreement makes Jambo's patent-pending Pay Per Call solution available to InfoSpace's lead generation properties and designates InfoSpace one of Jambo's Lead Network(TM) partners.

"Jambo is focused on partnering with leading search providers to enhance their local search experience in a way that benefits the consumer, merchant and publisher," said John Melideo, CEO, Jambo. "Jambo works with our publisher partners to present local search results, which today primarily take the form of free or organic listings, in a way that is more relevant for the consumer. Greater consumer relevance drives more targeted leads to the merchant who provides new revenue for Internet publishers."

Search engines and other lead generators that have traditionally had an anonymous relationship with merchants can now be credited for delivering qualified consumers via the phone -- significantly expanding their local advertising and pay-for-performance revenue potential.

"We're bringing to market a highly scalable business model, backed by innovative technology that bridges Internet search and the telephone," Melideo said. "Those two factors, combined with the depth of experience our management team brings to the table, will provide our partners with a tremendous business opportunity.

"This is the perfect time for search and vertical Internet publishers to seize the opportunity to partner with Jambo to deliver a solution that enables local merchants to pay for leads on a performance basis, and do so without a web presence and without the complications of bidding for keywords," Melideo noted. "Merchants want to be online -- they know that's where the customers are, but the process of buying keywords is so complicated -- we call it the 'burden model.' Rather than placing the burden on the merchants to self-service, Jambo is takes the opposite sales approach. Jambo's solution is unique to this industry, which positions the company and its partners for sustained success."

Until Jambo, web publishers haven't been able to tap this huge market and offer local merchants what they actually need -- phone leads. "Our partners will reap huge rewards by being aligned with the first real solution that delivers those valuable phone leads directly from online listings," Melideo said. Interested parties are invited to visit www.jambo.com/partnerprogram.

Search Engine Use on the Rise

According to comScore Media Metrix, more than 60 million consumers use search engines daily and 76 percent of all Internet users conduct at least one search a month. The average user conducts 38 searches a month, industry data indicates. iCrossing reports that 43 percent of search engine users are seeking a local merchant to complete a sale offline.

Jambo's Pay Per Call platform provides the first viable online advertising solution for local merchants who want calls, not clicks -- finally enabling them to move away from hit or miss options to take advantage of performance-based advertising. To benefit from Pay Per Call, merchants require neither a web presence nor any change to the way they conduct business -- they simply have to answer the phone.

Online lead generators and other Jambo partners gain an opportunity to capture advertising dollars from the estimated 11+ million local merchants who don't have an online presence -- a previously inaccessible, but potentially lucrative, audience that is currently spending $15+ billion annually via "space and impression-based" solutions like the Yellow Pages, newspapers and local radio. According to The Kelsey Group, the Pay Per Call industry will be valued at nearly $1.5 billion before the end of the decade.

The fastest growing websites in 2005 provided online advertising and local information. The most recent research reports that local search grew 35 percent compared to non-local Internet search at 18 percent. As of September 2005, Yellow Page searches on the Internet comprise 34 percent of local searches -- up from 28 percent in 2004.

About Jambo

Founded by a team of seasoned telecom professionals, entrepreneurs, and technologists, Jambo (www.jambo.com) has developed a solution to accommodate local business exposure on the Internet. Its proprietary solution enables local merchants without a web presence to maximize their ROI for advertising dollars spent on the Internet.