Jamaica Tourist Board Forms Exclusive Partnership With The David Green Organization.

Business Editors

MIAMI--(BUSINESS WIRE)--March 6, 2002

The Jamaica Tourist Board has formed an exclusive partnership with the prestigious David Green Organization, a leader in developing customer acquisition programs for the hospitality industry for more than 30 years.

This new partnership enables the Jamaica Tourist Board's Groups and Convention Department to work with DGO to develop new leads and work with an extended network of group planners and incentive houses to generate new business, while maintaining relationships with existing clients.

Combining expertise, experience and efficiency, DGO will work closely with their clients and the JTB Groups & Convention Department to locate, evaluate and select the best properties in Jamaica for their most important meetings.

"This partnership is one that will impact directly on one of the most strategically important - and potentially most lucrative sectors of our tourism industry - the meetings and incentive market," noted Mrs. Fay Pickersgill, Director of Tourism. "With the expansion of our product catering to the groups market, and the advent of the proposed convention center in Montego Bay in 2003, we view this relationship as critical in our efforts to expand Jamaica's group and incentive business," she added.

David Green, Chairman & COO, noted that the synergy of the new relationship will help generate additional business from segments of the groups and incentive market.

"With one of a kind resorts and major brand hotels, Jamaica has evolved as one of the top convention options in the Caribbean," said Mr. Green, on the partnership with the Jamaica Tourist Board.

"Our charge, utilizing both direct sales and telemarketing sales channels, is to take that message to North American planners and event organizers to help capture new customers. In partnership with the Jamaica Tourist Board, that effort is well underway," he added.

Since the inception of the agreement, DGO has generated sixty qualified leads, representing 23,000 room nights and four million dollars in potential travel business for Jamaica. The first client familiarization group of 15 planners, from a broad range of associations and corporations, participated in the inaugural site inspection of the resort areas of Ocho Rios and Montego Bay from February 28 - March 3.

The Jamaica Tourist Board's Group & Convention Department is based in Miami, Florida, and is headed by Groups & Convention Manager, Marcia Bullock.

In 2001, the Jamaica Tourist Board Groups and Convention Department was awarded three of the industry's most prestigious honors: Successful Meetings' Pinnacle Award; Incentive Magazine's Platinum Partner Award and Corporate & Incentive Travel's Award of Excellence.

For more information on the Jamaica Group & Conventions Department, contact Ms. Bullock at [phone] or e-mail her at [e-mail].