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Jaguar's impressive heritage comes out in full force in XJR.


The X JR brings all of the best of Jaguar's rich heritage to play in a large sedan. The X JR combines svelte design and a take-no-prisoners supercharged su·per·charge  
tr.v. su·per·charged, su·per·charg·ing, su·per·charg·es
1. To increase the power of (an engine, for example), as by fitting with a supercharger.

2.
 V-8 engine to offer a fine combination of style and performance.

While we're particularly drawn to the X JR, there's a nagging question about the company's future. Jaguar saw its U.S. sales slip by 33.7 percent in 2005. For the first half of 2006, volume has fallen an additional 32 percent. This plunge is almost unprecedented for an established luxury car in the present era. Jaguar North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  just announced the appointment of Marti Eulberg to the position of executive vice president of marketing and sales for Jaguar North America. With Jaguar's high market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 among upscale female buyers, maybe a woman's touch can right the ship. On the other hand, Eulberg's experience has been selling Volvos. If you think of Volvo as a sensible shoe, like a Birkenstock, then the Jaguar market may be more related to high-fashion footwear, such as Jimmy Choo This article is about the shoe designer. For the company bearing his name, see Jimmy Choo Ltd.

Dato' Jimmy Choo OBE, born Jimmy Choo Yeang Keat, [1] is a London-based luxury fashion designer best known for his hand-made women's shoes.
 or Manolo Blahnik Manolo Blahnik (born November 27, 1942) is a Spanish fashion designer and an eponymous fashion label, one of the world's most prominent in women's shoes.

Born in Santa Cruz de La Palma in the Canary Islands to a Czech father and a Spanish mother and raised on a banana
, where a list price of several grand is not unknown.

But back to the product. The first XJ was launched in the late 1960s and has been on an evolutionary trajectory since. The model has always been acclaimed as one of the most, if not the most, beautiful postwar sedans, but has had its ups and downs ups and downs  
pl.n.
Alternating periods of good and bad fortune or spirits.


ups and downs
Noun, pl

alternating periods of good and bad luck or high and low spirits
 in terms of sales Terms of sale

Conditions under which a firm proposes to sell its goods or services for cash or credit.
 and reputation, mostly based on its reliability. Nevertheless, the SJ sedan is the heart of the Jaguar franchise and has commanded respect from auto lovers for its sleek lines and driving dynamics, even when its mechanical components weren't up to industry standards. But under Ford Motor Co.'s ownership, the bugs have been worked out and the big Jag can compete with the finest as evidenced by its high standing in the J.D. Power and Associates initial quality studies.

For the 2006 model year, the XJ range expands to six models to give luxury car buyers a broad range of price and alternatives. The short-wheelbase models are represented by the base X J8 with a base manufacturer's suggested retail price of $65,000 and supercharged, high-performance XJR XJR Xghajra (postal locality, Malta) , our test vehicle. The long wheelbase wheel·base  
n.
The distance from the center of the front wheel to that of the rear wheel in a motor vehicle, usually expressed in inches.


wheelbase
Noun
 models include the XJ8 L, Vanden Plas, Super V8 and culminating with the new Super V8 Portfolio, with a sticker price of $116,000.

The sleek visual impact of the XJ's body is most apparent in its highly sculpted sculpt  
v. sculpt·ed, sculpt·ing, sculpts

v.tr.
1. To sculpture (an object).

2. To shape, mold, or fashion especially with artistry or precision:
 side view, the distinct grille and the four round headlights that are artfully sculpted into the hood as well as the subtle manner in which the car tapers at both ends into the front and rear fascias. Large, handsome 19-inch alloy wheels with high-performance tires cap the exterior design of the current X JR.

What's outstanding about the XJ sedan is its aluminum structure and the development of a construction technique based on the use of self-piercing rivets and advanced epoxy adhesives. The result is a car that's very stiff and light in weight. The benefit to the driver is a quieter, smoother ride and one completely free of chassis shake or shudder. The X JR is one of the most serene cars on the road, and yet can definitely hold its own on demanding mountain roads.

The Jaguar XJR is notable for its refinement and performance. With 400 horsepower on board, it offers effortless acceleration from zero to 60 mph in a scant five seconds and a top speed of 155 mph.

On supercharged XJ models such as the X JR, a new Conti-Teves R Performance system is incorporated, featuring ventilated ven·ti·late  
tr.v. ven·ti·lat·ed, ven·ti·lat·ing, ven·ti·lates
1. To admit fresh air into (a mine, for example) to replace stale or noxious air.

2.
 14-inch front rotors and 12.8-inch rears. The braking system is exceptionally smooth and responsive, among the best I've ever experienced.

The one area in which the current XJ series falls short is the design of the dashboard, center console and instrument cluster.

Although we can laud the fact that Jag does not attempt to overwhelm the driver with an excess of technology, as do the latest offerings from BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 and Mercedes-Benz, the whole assembly of gauges, controls and displays looks very dated and seems to follow no clearly defined organizational principle. A look at the current interiors from Audi and Lexus display elegance and design that now leave Jaguar somewhere in the last century.

Jaguar XJR

Price as tested: $84,995. Engine: Type: 4.2-liter supercharged V-8.

Horsepower: 400 @ 6,100 rpm.

Torque: 413 foot-pounds @ 3,500 rpm. Fuel economy, automatic transmission:

City: 17 mpg.

Highway: 24 mpg.

Curb weight: 3,958 pounds.

Cordell Koland is an automotive journalist based in California's central coast. He can be reached at cordellkoland@mac.com.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

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Title Annotation:ROAD TEST; Jaguar XJR
Author:Koland, Cordell
Publication:San Diego Business Journal
Article Type:Product/service evaluation
Date:Aug 21, 2006
Words:776
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