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Browse Jacobs, Rick

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Title Type Date Words
Getting the green light for a brand refresh: you may understand the value of a potent brand, but your top management may not. A key factor in winning agreement for a rebranding is to treat the process as a strategic rather than as a tactical initiative. Company overview Nov 1, 2011 2556
Turn employees into brand ambassadors. (Feature). Apr 1, 2003 1740

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