Jacky'sMiddleEastlaunchessophisticated banking products at the first MEFX 2008.

Jacky'sMiddle East LLC, the distribution arm of Jacky's Group of Companies, will unveila range of more sophisticated products for integrated customer service atbanking halls including enhanced versions of UAE's leading queue managementsystems at the first Middle East International Banking, Financial Technology andServices Exhibition and Conference (MEFX 2008) on 1-3 June 2008.Cateringthe diverse banking and financial sectors, Jacky's Middle East LLC will launchQMS380i/280i/180i, the enhanced products of the widely used QMS300i/250i/150i.These new products feature integrated high-resolution touch screen LCD, wirelessconnectivity, and dual screens that are networked to regional centres andheadquarters for real-time monitoring."MEFX,as a trade-only event that targets executives from the banking and financialsectors, is an ideal opportunity for us to seriously meet focused customers andintroduce the latest technology in integrated customer service and queuingsystems," said Ashish Panjabi, Chief Operating Officer, Jacky's Middle East LLC."Customerneeds and expectations are evolving rapidly across different sectors and thesehave placed heavy demands on the banking sectors seeking to deliver highstandards services. Our new queue management systems will help deliver superiorcustomer service capabilities by managing systems more effectively," headded.Customerservice at banking halls will experience a new level of sophistication throughJacky'sMiddleEast'sintegrated multimedia displays (IMD) which bring direct and targetedadvertisement to customers in the banks by creating a captive audience foradvertisements. Additionally, the self-service terminals and kiosks (SK)includes elegant and proven multifunction ticket printer (MTP) that expeditesaccount opening, fund transfer and statement printing operations.Otherproduct at the event is the Quality of Service (QoS) terminal, a counter displayintegrated into the queue management systems, which allows polling and moredetailed surveys being carried out swiftly and easily. The high-resolution touchsensitive panels of QoS terminals are also used as integrated displays for queuenumber and direct advertisement.MEFXserves as a perfect venue for Jacky's Middle East LLC to target not only thebooming financial sector in theMiddleEastbut inAfricaandSouthAsiaregions as well. Through MEFX, the company will be able to reach its targetmarket and showcase its new products and solutions.Jacky'sMiddle East LLC clients include respected names in the banking sectors such asStandard Chartered Bank, ADCB, Al Musraf Bank, National Bank of Dubai, Al FalahBank,ABNAmro and Jordan Central Bank among others.AboutJacky's MiddleEastLLC:Thedistribution arm of Jacky's Group of Companies, Jacky's Middle East LLC isdivided into three divisions, the Office Automation Division, Home AppliancesDivision and Visitor Management Solutions Division.Jacky'sMiddle East's Office Automation Division is working with other leading brandsspecialising in office and banking automation products including Canon,Kyocera-Mita, Olivetti, Magner CurrencyCounters, EBA high security document shredders, Toshiba projectors and Sharp FaxMachines.Thecompany's Home Appliances Division has executed prestigious projects for reputedproperty promoters in the U.A.E and abroad. Offering kitchen solutions preciselycatering such as Smeg, Fagor, La Germania and Venus - to the need and style ofthe customers is the division's reason behind the success. Presently venturinginto a number of other projects inDubaiandAbuDhabi,the division strives to meet all international standards in terms of quality andsafety, blending it with the best of aesthetics matching present trends andlifestyles.Since1998, the Visitor Management Solutions Division of Jacky's has successfullyestablished itself as a leader in the field of Queue Systems - a productsolution to meet the heights of satisfied customers handling, on the counters ofdifferent government, public and private sector companies. Apart from just helping customers manage queuesefficiently, the systems also provide valuable data for benchmarking andemployee performance appraisals.Jacky'sMiddle East is currently serving various customers in sectors such as telecom,banks, airlines, travel companies, educational institutions, service centres,hospitals and government departments across the Middle East, Pakistan andIndia.

[c] 2008 Al Bawaba (www.albawaba.com)