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Jackson(SM) Enhances Variable Annuity Lineup with Launch of LifeGuard Freedom(SM) GMWB.

Optional Benefit Offers Annual 7% Increase If No Withdrawals Taken During First 10 Contract Years

LANSING, Mich. -- Jackson National Life Insurance Company([R]) (Jackson) today announced the launch of LifeGuard Freedom, a new optional guaranteed minimum withdrawal benefit (GMWB) designed to provide investors with guaranteed annual withdrawals and the opportunity to increase their retirement income. LifeGuard Freedom is available for an additional cost within the company's Perspective(SM) family of variable annuities, as well as its Retirement Latitudes(SM) variable annuity.

LifeGuard Freedom and its companion benefit, LifeGuard Freedom with Joint Option(SM), enable contract holders to establish a guaranteed lifetime withdrawal stream of up to 7 percent1, and receive a 7-percent benefit increase each year during the first 10 years of the contract, when no withdrawals are taken in that year.2 LifeGuard Freedom also offers annual step-ups that automatically lock in any gains each year based on the highest adjusted quarterly contract value, which provides the opportunity for investors to increase their level of income during their retirement years. Both of Jackson's new LifeGuard Freedom GMWBs replace the company's LifeGuard Advantage(SM), LifeGuard Ascent(SM) and LifeGuard Ascent with Joint Option(SM) GMWBs for contracts issued on or after March 31, 2008.

"The retirement income riddle is extremely complex, and the most effective solutions are those that offer the flexibility and choice to address the individual needs of the investor," said Clifford Jack, executive vice president and chief distribution officer for Jackson. "Through our commitment to manufacturing products that are highly customizable and provide long-term value, Jackson has consistently offered a broad selection of benefits and features that can help advisers and their clients build personalized retirement income solutions. The innovation and flexibility of Jackson's optional VA living benefits helped the company achieve strong results in 2007, with $9.1 billion in total VA sales - a 29-percent increase over 2006."

In addition to the LifeGuard Freedom benefits, Jackson has added SafeGuard Max(SM), a new optional GMWB available at an additional cost, which allows contract holders to withdraw up to 10 percent of their guaranteed withdrawal balance (GWB) annually, based upon the age at which they take their first withdrawal. Jackson is also offering a Joint Option for its newly released LifeGuard Select benefit. Furthermore, Jackson has added a Mid-Cap value portfolio and a Small Cap value portfolio, both subadvised by PPM America, Inc., to its menu of VA portfolio options.

"As the retiring Baby Boomer population continues to expand, the demand for customizable retirement income products that can meet specific investor profiles has never been greater," said Steve Kluever, senior vice president of product and investment management for Jackson National Life Distributors LLC. "Through the modular design of our variable annuity products, Jackson gives advisers the flexibility to build a product that allows their clients to select, and pay for, only those living benefits and investment options that fit their individual needs."

Advisers who wish to learn more about Jackson, the support offered by the company's wholesaling team, or the optional features and benefits available within Jackson's variable annuity products, can contact Jackson at 800/711-JNLD (5653) or visit www.jnl.com.

About Jackson National Life Insurance Company

With more than $82 billion in assets (GAAP)(a), Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also sells life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York[R], similarly markets variable and fixed annuities in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management, retail mutual funds and retail brokerage services. For more information, visit www.jnl.com.

(a)Jackson had more than $82 billion in total GAAP assets and more than $74 billion in GAAP policy liabilities set aside to pay primarily future policyowner benefits (as of 12/31/07).

1. LifeGuard Freedom is available on both qualified and non-qualified contracts. At election, the owner (or older joint owner) must be between ages 45 and 80. All withdrawals, including systematic withdrawals, RMDs and free withdrawals, apply to the total amount withdrawn in a contract year. This GMWB may continue upon spousal continuation if the contract value is greater than zero. However, the "For-Life" guarantee is null and void and the spouse will be entitled to make withdrawals until the GWB is exhausted. The "For-Life" guarantee is limited to the duration of the contract owner's life, or with joint owners, the duration of the joint owner's life who dies first. LifeGuard Freedom with Joint Option is available to spouses who are defined as covered lives and both covered lives must be between ages 45 and 80 at election. Upon spousal continuation only a covered life will receive the "For-Life" guarantee.

2. On the contract anniversary on or immediately following the owner's (older owner if joint owners; younger Covered Life if joint option is selected) attained age 591/2, the For-Life guarantee becomes effective provided: 1) the contract value is greater than zero and 2) the contract has not been annuitized. If the owner (older owner if joint owners; younger Covered Life if joint option is selected) is age 591/2 on the effective date of the endorsement, then the For-Life guarantee becomes effective on that date. If the For-Life guarantee becomes effective after the GAWA percentage is determined, the GAWA is reset to equal the GAWA percentage multiplied by the current GWB. For LifeGuard Freedom, the For-Life guarantee is terminated when the GMWB is terminated or if the GMWB endorsement is continued under Spousal Continuation. For LifeGuard Freedom with Joint Option, the For-Life guarantee is terminated when the GMWB is terminated or if the GMWB endorsement is continued under Spousal Continuation by a spousal beneficiary who is not a Covered Life. All withdrawals reduce the GWB and, depending on the amount of withdrawals taken, adjusted for any GWB step-ups and any applicable benefit increases, the GAWA may be reset to a lower amount when the For-Life guarantee becomes effective. Each contract anniversary you will receive the greater of the 7% annual benefit increase if applicable or the highest adjusted quarterly value lock in. This amount is applied to the Guaranteed Withdrawal Balance and not the contract value. The 7% benefit increase is only applied during the benefit increase period.

Optional benefits are available for an additional cost and once elected may not be cancelled, with the exception of the Jackson GMAB, which may be cancelled after the 7th contract anniversary and LifeGuard Select and LifeGuard Select with Joint Option, which can be cancelled on any contract anniversary. Optional benefits may not be available on all of Jackson's variable annuity products, and may not be available in all states. State variations may apply. The long-term advantage of the optional benefits will vary with the terms of the benefit option, the investment performance of the variable investment options you select and the length of time you own the annuity. As a result, in some circumstances, the cost of an option may exceed the actual benefit paid under the option. See the prospectus for more details.

The Perspective Family of Variable Annuities (VA210, VA220, VA250, VA410) and Jackson's Retirement Latitudes Product (VA 310) are issued by Jackson National Life Insurance Company, Lansing, MI, and distributed by Jackson National Life Distributors LLC, member FINRA. May not be available in all states and state variations may apply. The products have limitations and restrictions, including possible withdrawal charges, recapture charges, and excess interest adjustments. Please contact the Company for more information.

Guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the separate account or its underlying investments. Variable annuities involve investment risks and may lose value. A variable annuity is a long-term, tax-deferred investment vehicle designed for retirement. An annuity's earnings are taxable as ordinary income when distributed and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty.

Before investing, investors should consider the investment objectives, risks, charges and expenses of the variable annuity and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.
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Date:Mar 31, 2008
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