Jack White 'disappointed' with Coca-Cola association

If you were looking forward to hearing Jack White's new song, a duet with Alicia Keys that ended months of speculation about who would perform the new James Bond theme, well, Coca-Cola have gone and spoiled it.

Rather than being held back for the new 007 film, Quantum of Solace, the instrumental music for White's Another Way to Die is already on the telly, soundtracking an advert for Coke Zero - exclusively revealed by MediaGuardian.co.uk last week.

The White Stripe isn't happy about it. His management released an official statement, saying "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca-Cola."

"Any other use of the song is based on decisions made by others, not by Jack White."

However, it's not the first time White has been linked with the soft drink giant. The frontman penned a song specifically for a Coca-Cola advert in 2006, saying at the time he was interested in writing music in a new way.

"I've been offered the opportunity to write a song in a way which interests me as a songwriter," he told NME at the time, in response to what some saw as White selling out. Somewhat prophetically, he added: "I certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange."

The statement relating to the Zero Zero 7 campaign further distanced the White Stripes man from the advert, saying: "We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."