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Jacada Continues European Expansion with Launch of German Subsidiary.


Business Editors

ATLANTA & MUNICH, Germany--(BUSINESS WIRE)--May 22, 2001

Jacada Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: JCDA JCDA Journal of the Canadian Dental Association
JCDA James Carpenter Design Associates
JCDA Johnson City Development Authority (Johnson City, TN)
JCDA Japan Craft Design Association
JCDA Junior Catholic Daughters of America
), a leading provider of e-business infrastructure software, today announced the launch of its German subsidiary, Jacada Deutschland GmbH.

The decision to expand into Germany reflects the growing global demand for Jacada's solutions, which help organizations rapidly and cost-effectively Internet-enable their legacy computer systems, thus leveraging existing IT investments and harnessing the mission-critical functionality of core business applications.

"Jacada's expansion into Germany is the next logical step in expanding our direct sales operation in Europe," said Mike Potts, Jacada's President of Worldwide Operations. "This office will enable Jacada to reach a large segment of the European market that recognizes the importance of leveraging existing investments by transitioning their legacy systems into e-business solutions."

In conjunction with establishing the German office, Jacada named Christian Singer, General Manager of German Operations. Singer came to Jacada from Geac Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. , where he worked as a business unit manager and director of sales and marketing. Previously, Singer held positions at Baan Company and Zeuna Starker GmbH. "Christian has vast experience in the German software market, and we are quite excited that he will spearhead Jacada's expansion into Germany," said Potts.

"It is an opportune op·por·tune  
adj.
1. Suited or right for a particular purpose: an opportune place to make camp.

2. Occurring at a fitting or advantageous time: an opportune arrival.
 time for Jacada to establish a direct sales operation in Germany," said Singer. "Jacada closely examined a number of factors when evaluating the German market including, number of mainframe and midrange computers A medium-sized computer system or server. Midrange computers encompass a very broad range and reside in capacity between high-end PCs and mainframes. They cost from $25,000 to more than a million. IBM's AS/400s (iSeries) and HP's 3000 and Alpha families are examples.  installed, connectivity rates to the Internet, and location of the Global 2000. All signs pointed to Germany as a key direct sales operation for Jacada."

Moving forward, outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Jacada will operate direct sales offices in the United Kingdom and Germany, while continuing to conduct business in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and the remainder of Europe through a distributor network.

Jacada Deutchland GmbH can be reached at +49 (0) 89 515559-19 and will be located at Karlsplatz 5, 80335 Munchen, Munich, Germany.

Jacada's customer base consists of Global 2000 corporations, independent software vendors, and large government organizations that have heavy investments in legacy midrange midrange Epidemiology The halfway point or midpoint in a set of observations; for most data, MR is calculated as the sum of the smallest observation and the largest observation, divided by 2; for age data, one is added to the numerator; a midrange is usually  and mainframe applications. Its most successful market areas include aerospace, automotive, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, insurance, government, healthcare, and telecommunications. Jacada has more than 1000 customers worldwide.

About Jacada Ltd. - Jacada Ltd. provides a complete software infrastructure to rapidly transform legacy systems into e-business and wireless solutions and to empower enterprise developers to build Internet applications. Jacada solutions are in use today at major corporations and government organizations such as AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
, Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. , Delta Air Lines, Enterprise Rent-A-Car, The Federal Reserve Bank, Porsche Cars North America, Prudential Insurance Company of America, and US Department of Interior. Jacada operates globally with headquarters in Atlanta, Georgia; Herzliya, Israel; and London, England. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

This press release may contain "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). When used in this report, the words "may," "could," "should," "would," "believe," "anticipate," "estimate," "expect," "intend," "plan" and similar expressions or statements regarding future periods are intended to identify forward-looking statements. All forward-looking statements are inherently uncertain as they are based on various expectations and assumptions concerning future events, which by their nature involve substantial risks and uncertainties beyond the Company's control. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause actual results to differ materially from those contained in any forward-looking statements. For a more complete discussion of risk factors, please see the Company's filings with the Securities and Exchange Commission, including its Registration Statement on Form F-1 filed on October 14, 1999 and its Annual Report on Form 20-F for the year ended December 31, 1999.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 22, 2001
Words:648
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