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JTI-Macdonald Corp. Extends Services Contract With Dendrite's Consumer Goods Division; Agreement Signed With One of Dendrite's Largest CG Clients.


Business Editors

MORRISTOWN, N.J.--(BUSINESS WIRE)--Feb. 23, 2004

Dendrite dendrite: see nervous system; synapse.  International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DRTE DRTE Defence Research Telecommunications Establishment ) today announced that JTI-Macdonald Corp., a subsidiary of Japan Tobacco Inc., has extended its services contract with Dendrite's consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 (CG) division.

Under the two-year extension, Dendrite will continue to provide software maintenance and help desk support to users of Dendrite's ForceOne(TM) CG sales effectiveness solution, currently deployed by a number of leading CG companies around the world. One of Dendrite's largest CG clients, JTI-Macdonald Corp. has successfully used ForceOne as a multi-language system for enhancing sales effectiveness for five years.

"Dendrite has continuously provided us with high-quality support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  for our sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  application, enabling us to effectively and efficiently manage our field sales activities across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. ," said Nelson Medeiros, Chief Information Officer, Americas, of JTI-Macdonald Corp. "As our requirements become increasingly complex for collecting, managing, disseminating, and analyzing large volumes of data, we are impressed with Dendrite's ability to adapt and service our changing needs in a timely manner."

Added Stephane Coumau, General Manager of Dendrite's Consumer Goods division, "We're pleased to continue as a long-term strategic partner to JTI-Macdonald Corp. In the last five years, we have developed an in-depth understanding of their market and subsequent business needs. As their requirements continue to evolve, we are committed to developing state-of the-art technology, all with accompanying high-level support services, to give them the advantage they need to gain an edge over their competition."

Dendrite currently provides knowledge-based, technology-driven solutions to more than 30 leading CG companies, including PepsiCo, Tropicana, and Gillette. In addition, Dendrite serves five of the world's top 10 over-the-counter/consumer health care sales forces.

About Japan Tobacco Inc.

Japan Tobacco Inc. (JT) is the world's third-largest international manufacturer of tobacco products. The company manufactures internationally recognized cigarette brands including Camel, Winston, Mild Seven, and Salem. Since its privatization privatization: see nationalization.
privatization

Transfer of government services or assets to the private sector. State-owned assets may be sold to private owners, or statutory restrictions on competition between privately and publicly owned
 in 1985, JT has actively diversified its operations into pharmaceuticals and foods. The company's net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 were JPY JPY

In currencies, this is the abbreviation for the Japanese Yen.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 4.492 trillion in the fiscal year ended March 31, 2003. For more information, visit www.jti.co.jp/JTI/.

About Dendrite

Dendrite develops and delivers solutions that increase the productivity of sales and marketing processes for consumer health care and consumer goods clients. For more information, visit www.dendrite.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

The foregoing contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The statements may be identified by such forward-looking terminology as "expect," "believe," "may," "will," "intend," "plan," and similar statements or variations. All "outlook" information constitutes forward-looking statements. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve certain significant risks and uncertainties, including those which may result from our dependence on the pharmaceutical industry; dependence on major customers; economic pressures and legislative and regulatory impact on our customers; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for our products; our fixed expenses in relation to fluctuating revenues; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; acquisitions; our ability to attract and retain key personnel; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; results from strategic relationships; risks associated with events that may affect the world economy, including terrorism, military action in the Middle East or threat of other hostilities in the Middle East, Asia and other geographical regions; catastrophic events which could negatively affect our information technology infrastructure; difficulties disposing of certain of our facilities; and unexpected changes in accounting regulations, standards or interpretations. Other important factors that should be considered are included in the Company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The Company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 23, 2004
Words:687
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