JJUMP, the First Ever Fitness System for Children, Released Today.

Lifestyle Editors/Health/Medical Writers

LOS ANGELES--(BUSINESS WIRE)--March 18, 2004

"The JJUMP Fitness System for Happier, Healthier Children"

Provides Parents with a Simple, Fun Solution to the Current Issue

of Sedentary, Out-of-Shape and Overweight Kids

The first and only integrated fitness system for children, "The JJUMP Fitness System for Happier, Healthier Children" was launched today by JGP Productions, Inc., a Los Angeles-based health and fitness company.

"The JJUMP Fitness System for Happier, Healthier Children" is an exercise and movement video/DVD-based program geared toward getting children up and moving, improving their flexibility, strength and cardiovascular health in an interactive, entertaining and fun musical format.

JJUMP is being brought to the market just as the issue of unfit children and obesity is making headlines across America.

-- Currently, over 9 million American children are considered

overweight, unfit or obese.

-- A study released last week by the federal Centers for Disease

Control and Prevention reported that a poor diet and physical

inactivity caused 400,000 deaths in 2000, a 33 percent jump

over 1990.

-- If the current trends persist, more Americans will be dying of

obesity than from smoking, which would make being fat and

unfit the nation's No. 1 cause of preventable death.

"Parents are facing an uphill battle trying to keep their kids fit and healthy," says Jeffrey Greenfield, CEO of JGP Productions, Inc. "In an era where kids are sitting in front of the television for hours every day, JJUMP provides an interactive solution to the inevitable television babysitter."

Based on original music by John Jacobson, founder of the non-profit organization America Sings (which opens the Macy's Thanksgiving Day parade every year/ www.americasings.org) and a winner of the Thousand Points of Light Award from President Bush, JJUMP gives structure and meaning to children's fitness and activity through music and movement, all in the comfort and safety of their own homes.

A fully contained fitness system for kids 3+, JJUMP includes:

-- Three (3) videos or DVDs, each focusing on different health

concerns

-- Strength

-- Flexibility

-- Cardio 

-- Wipe off wall chart (with magnets) for tracking success

-- Clings for the wall chart, representing fruits, vegetables,

fun exercise and JJUMPing

-- Parent guide, with tips for healthy eating and exercising

-- Activity book with lyrics to the songs and fun games

-- Audio CD of JJUMP songs

JJUMP has already received positive reviews from fitness experts, doctors and journalists.

"Like some kind of aerobic Mister Rogers, John Jacobson compels couch tater-tots to bounce around, dance and have a good time," writes Gregory Keer of familymanonline.com. "This three-video system combines high-energy entertainment with solid fitness instruction to turn leisure time to a calorie-burning experience."

More information on JJUMP can be found at www.jjumptothemusic.com.