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JEWELRY STORE CHARMS CUSTOMERS.


BUSINESS NAME: Charmed Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 

BUSINESS ADDRESS: 24201 West Valencia Blvd. #2004-A, Valencia, CA 91355

PHONE: (661) 260-3789

E-MAIL e-mail: see electronic mail.
e-mail
 in full electronic mail

Messages and other data exchanged between individuals using computers in a network.
: charmedscv(at)sbcglobal.net

OWNER: Richard Kim Persons named Richard Kim include:
  • Richard E. Kim, Korean-American writer and professor of [literature].
  • Richard Kim (karate), martial arts expert and teacher who also wrote on the subject.
  • Richard "Pocky" Kim, translator of several Japanese [anime] and video games.
 and Denise Lowry

ESTABLISHED: 2006

NUMBER OF EMPLOYEES: Four

DESCRIBE YOUR BUSINESS: We're a fine jewelry store specializing in one-of-a-kind, hard-to-find items, custom and designer jewelry, thousands of charms and Gemological Institute of America The Gemological Institute of America, or GIA, is a non-profit institute dedicated to research and education in the field of gemology. The GIA is also well known for its gem identification and grading services, and developed the famous "four Cs" (Cut, Clarity, Color and Carat  and European Gemological Laboratory certified diamonds. We have old-fashioned customer service, complimentary beverage service and free gift wrapping every day.

IS THIS YOUR FIRST BUSINESS? Yes.

WHY DID YOU START THIS BUSINESS? We noticed that no one carried a good selection of charms in-store. Most stores in the mall carried the same mass-produced jewelry, and customer service seemed to be a thing of the past. We wanted to offer a unique alternative in fine jewelry.

WHERE DID YOU GET THE IDEA? Working in the business for more than 20 years, we saw what was lacking in the industry.

HOW LONG WAS IT FROM CONCEPT TO OPENING? A year and a half.

WHAT DID YOU DO DURING THAT TIME? We established and researched the construction of the store, demographics, location, cost of goods and miscellaneous expenses. We contacted suppliers and vendors and gathered liquid assets Cash, or property immediately convertible to cash, such as Securities, notes, life insurance policies with cash surrender values, U.S. savings bonds, or an account receivable. .

WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? $600,000 from my life savings, family loans and a second mortgage.

WHO DID YOU RELY ON FOR ADVICE? Our past experience in the business -- Richard's 21 years and Denise's 23 years.

WHAT HADN'T YOU CONSIDERED BEFORE OPENING? What a terrific response and welcome we would receive immediately from the community. Everyone says ``what a breath of fresh air.'' What unusual pieces, great service and family atmosphere.

WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $250,000

WHAT GOALS DO YOU HAVE FOR THE COMPANY? To expand and branch out into other areas, offering more of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  our unique concept and fine jewelry-shopping experience.

CAPTION(S):

photo

Photo:

(color) Denise Lowry and Richard Kim own Charmed Jewelry, located inside the Valencia Town Center mall Town Center Mall may refer to:
  • Town Center at Cobb, shopping mall located in Kennesaw, Georgia
  • Town Center at Boca Raton, shopping mall located in Boca Raton, Florida
See also:
, which specializes in hard-to-find items and customer service.

John Lazar/Staff Photographer
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Oct 30, 2006
Words:351
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