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JETRO'S FIRST SURVEY OF PHILANTHROPIC ACTIVITY BY JAPANESE-AFFILIATED OPERATIONS IN THE UNITED STATES REVEALS HIGH RATE OF INVOLVEMENT

 NEW YORK, June 28 /PRNewswire/ -- A recently completed survey of Japanese-affiliated operations in the United States revealed that the great majority are involved in philanthropic activity. Over 78 percent of operations responding to the survey, which was conducted by Japan External Trade Organization (JETRO), said that they were engaged in philanthropic endeavors. The survey found, moreover, that this high rate of involvement was fairly uniform across industry categories and somewhat more pronounced in the South compared to other regions. Donation of cash or goods, mentioned by 93.1 percent of those operations which reported involvement in philanthropy, was the most frequently cited type of activity. This was followed by support for local non- profit organizations (51.3 percent) and support for employee volunteerism (24 percent). Further details of the survey findings can be found in the attached summary.
 The survey canvassed 1,724 Japanese-affiliated manufacturing operations and 925 Japanese-affiliated service operations identified by JETRO, a government-supported organization dedicated to promoting mutually beneficial trade and economic relations between Japan and other nations. A total of 835 operations -- 705 in manufacturing and 130 in services -- responded, for a combined response rate of 31.5 percent. While JETRO has conducted an annual survey of Japanese-affiliated manufacturing operations since 1981, the present survey is JETRO's first to deal exclusively with philanthropic activity.
 "The widespread practice of philanthropy among Japanese affiliates, as revealed in this survey, is evidence of a welcome commitment to good corporate citizenship," commented Mr. Hiroshi Tsukamoto, president of JETRO New York. Mr. Tsukamoto added: "It is our hope that the survey will not only contribute to a better understanding of the current state of Japanese philanthropy in the U.S. among both Americans and Japanese but that it will also serve as a useful reference point for future studies of this subject."
 JETRO recently initiated a series of activities and programs aimed at supporting philanthropy and community-related activities on the part of Japanese affiliates in the U.S. In addition to undertaking this survey, JETRO's initiatives include facilitating exchanges of information and expertise on philanthropy-related matters among Japanese companies, organizing corporate philanthropy workshops and symposia in the U.S. and Japan, and publishing a quarterly newsletter on Japanese philanthropy in the U.S. called Joining Hands. JETRO's involvement in the philanthropy field is an outgrowth of its activities in promoting two-way investment between the U.S. and Japan.
 -0- 6/28/93
 /CONTACT: Mr. S. Hirai, 212-997-0411, or Mr. M. Hayashi, 212-997-0412, both of JETRO/


CO: Japan External Trade Organization ST: New York IN: SU:

OS -- NY005 -- 6101 06/28/93 09:00 EDT
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Date:Jun 28, 1993
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