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JETBLUE TO END DIRECT BURBANK-ORLANDO FLIGHTS.


Byline: EUGENE TONG tong 1  
tr.v. tonged, tong·ing, tongs
To seize, hold, or manipulate with tongs.



[Back-formation from tongs.
  Staff Writer

BURBANK -- JetBlue will end direct flights from Bob Hope Airport Bob Hope Airport (IATA: BUR, ICAO: KBUR, FAA LID: BUR) is a regional and national airport located in Burbank, California, United States.

It was formerly known as United Airport (1930-1934); Union Air Terminal (1934-1940);
 to Orlando, Fla., in November, just four months after launching the route, officials said Tuesday.

The low-cost carrier A low-cost carrier or low-cost airline (also known as a no-frills or discount carrier / airline) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services.  -- the only one with a daily nonstop HP's brand name for its fault-tolerant servers, which range in size from four CPUs to 4,000 CPUs. The NonStop line was created by Tandem Computers, which was acquired by Compaq, which later became part of HP.  flight between Burbank and Florida's holiday and film-production destination -- will close the route Nov. 13.

Company spokeswoman Jenny Dervin cited high fuel costs and weaker- than-expected demand.

``It's the two working together,'' she said. ``We weren't able to sell enough tickets on the flight to break even, and that's against the rising cost of jet fuel.''

The route seemed a good match when the Forest Hills, N.Y.-based carrier launched it June 30. Both Disney and Universal have resorts and studio operations in Orlando.

Only Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
 had served the city from Burbank, with as many as three stops creating a 12-hour flight. JetBlue's direct flight is just under five hours.

Still, the travelers didn't flock to JetBlue.

``We thought it was a natural fit that we would get a good mix of people traveling on leisure and on business,'' Dervin said. ``Turns out, folks going from Florida to California, they'll either take our Ft. Lauderdale- Long Beach flight or they'll connect.''

Bob Hope Airport spokesman Victor Gill said the airport's traditional market has been the West Coast and the Southwest.

``Orlando has never been a top destination over here,'' he said. ``It was a bold experiment to be sure.''

JetBlue still remains a popular airline since entering the Burbank market in May 2005. The company's New York-bound flights often are at least 90 percent full, Gill said.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 airport tallies, about 41,000 passengers flew from Burbank in June on the carrier, compared with 24,000 the same month a year ago, after the company doubled daily departures to six.

Dervin said the company continues to operate direct flights to Ft. Lauderdale from Long Beach, and Burbank passengers can still reach Orlando with a stopover in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

``We offered the wrong nonstop,'' she said. ``We'll just keep doing it till we get it right.''

eugene.tong(at)dailynews.com

(818) 546-3304
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Aug 2, 2006
Words:355
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