JERRY'S DELI ON A ROLL : COMPANY TO BUY 2 SOLLEYS; WESTWOOD, ORANGE COUNTY EXPANSION PLANNED.Byline: Gregory J. Wilcox Daily News Staff Writer Jerry's Famous Deli Wikipedia is not the place for advertisement or self-advertising. Jerry's Famous Deli is a Los Angeles-based delicatessen famous for its huge menu, which boasts over 700 deli and traditional food items. Inc., whose recent stock offering is fueling its appetite for growth, said Tuesday that it will buy the two restaurants of longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective rival Solleys Delicatessen. The delis on Van Nuys Boulevard in Sherman Oaks and Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S. in Woodland Hills will give Studio City-based Jerry's seven outlets in the area. Terms were not disclosed. Jerry's Chairman and Chief Executive Isaac Starkman said the Woodland Hills Solleys will be converted to a Jerry's. ``We always thought very highly of the Solleys operation and the opportunity to buy it came when he wanted to retire,'' Starkman said. Plans for the Sherman Oaks restaurant have not been determined but the Solleys name may be retained, he said. Nearly all of Solleys 150 employees will keep their jobs under the new ownership. ``These two restaurants are in prime locations for Jerry's, with proximity to our other San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. locations. It is an ideal market to further leverage our well-established name recognition,'' said Starkman. Solleys owner Sol Zide declined to discuss the sale. Solleys has been a Woodland Hills fixture since 1973, when it became one of the first delis in the West Valley. At that time vacant land dominated the area that later became the bustling bus·tle 1 intr. & tr.v. bus·tled, bus·tling, bus·tles To move or cause to move energetically and busily. n. Excited and often noisy activity; a stir. Warner Center and the shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into at Topanga Canyon and Ventura boulevards was brand new. More than a dozen old photographs chronicling development of the West Valley from 1950 to 1980 decorate the Woodland Hills restaurant. The facility underwent a $500,000 remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling two years ago. Starkman said he will keep the photos. ``We will try to incorporate whatever has artistic and nostalgic value to the people,'' he said. Jerry's was attracted to the Solleys Sherman Oaks store - opened in 1984 - because of its bakery, Starkman said. It could be used to supply Jerry's with bagels and other baked goods. In addition to the seven stores that will result from the deal, Jerry's plans to open a restaurant next month in Westwood and recently signed a lease for another in Orange County. The companyh employs about 900 people. |
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